Job Title

Senior Performance Marketer – Webinar Funnels, E-commerce & Digital Product SalesAbout the rolePerformance marketing is no longer about who targets better, it's about who communicates better, builds better systems, and adapts faster.We're looking for a senior marketer who thinks in funnels, not platforms. In offers, not audiences. Someone who understands that in the AI-media-buying era, creative IS targeting and who can sit across a sceptical CMO and explain Meta's Advantage+ shift without losing the room.What you'll ownEnd-to-end performance campaigns across Meta, Google, and YouTube, for webinar registrations, e-commerce conversions, and digital product salesCreative strategy: brief, review, and iterate on ad creatives as the primary lever of performanceRepeatable campaign systems and SOPs that let the team scale without you bottlenecking every decisionClient communication on performance: translate platform shifts and result fluctuations into clear narratives that hold trustDirectional data analysis: make confident calls without waiting for statistical perfectionMentoring a junior execution teamYou must have4–7 years of performance marketing experience Proven high-spend Meta + Google campaigns (₹10L+/month) with real ROAS outcomesDeep understanding of webinar funnels: registration → show-up → pitch → saleStrong grasp of how Meta's AI-driven delivery works and how to structure for it, not against itAbility to hold a client conversation about performance with clarity and confidenceSystem-building mindset: you document, delegate, standardiseOwnership mentality: you own results, not tasksStrong advantage if you haveAgency experience (not just in-house)Worked on Indian ed-tech, creator economy, or D2C with webinar/live-selling componentsFamiliarity with GA4, CAPI, and server-side trackingEmail/WhatsApp retargeting as part of a funnel strategyThis role is NOT for you if:You define your skill by audience targeting (that era is over)You need a detailed brief before thinking creativelyYou get uncomfortable explaining bad results to clientsYou have excuses ready before the month endsAbout BloomXBloomX Business Solutions is a performance-driven digital marketing and technology agency founded in 2020. We work with brands to deliver measurable growth through performance marketing, campaigns, influencers, tech solutions, and more.