Job Title

Job Description:We are seeking a passionate and experienced Public Relations Manager – Fashion to leadcommunications and media strategy for fashion and lifestyle clients. The ideal candidate willhave a strong network within the fashion media landscape and a deep understanding of thefashion industry's trends, tone, and audience. This role involves spearheading high-impactcampaigns that elevate our clients’ presence across editorial, influencer, and digitalplatforms.Key Responsibilities:● Fashion Media Relations & Thought Leadership: Build and maintain relationshipswith fashion editors, stylists, influencers, and journalists; pitch trend-relevant stories;secure impactful media placements in fashion and lifestyle publications.● PR Strategy: Design and lead integrated PR campaigns that reflect each brand’saesthetic, positioning, and seasonal focus (e.g., launches, shows, collaborations).● Event PR & Brand Showcases: Manage press previews, fashion events, pop-ups, andbrand activations; ensure strong media turnout and post-event coverage.● Crisis Communication: Handle sensitive brand issues such as product recalls,backlash, or influencer controversies with timely and strategic messaging.● Content & Messaging: Craft compelling press releases, lookbooks, fashion bios, andseasonal trend pitches tailored for media.● Stakeholder Engagement: Act as a liaison between clients, designers, influencers,stylists, and fashion journalists.● Executive Communications: Support fashion founders and brand leaders with mediatraining, key message development, and interviews.● Team Leadership: Guide a team of fashion PR executives, encouraging creativity,strong execution, and industry insight.● Performance Metrics & Reporting: Measure campaign effectiveness through mediaimpressions, sentiment analysis, and ROI.● Budget Oversight: Oversee campaign budgets while maximizing visibility withinfashion media and events.● Brand & Reputation Management: Position clients as trendsetters throughstorytelling, collaborations, and strategic brand alignment.Qualifications:● 5+ years of public relations experience, with at least 2 years focused on the fashion,beauty, or lifestyle sector.● Strong media relationships with fashion publications.● Proven success in leading PR for fashion events, product launches, and influencercampaigns.● Excellent storytelling, writing, and visual communication skills.● Deep understanding of fashion trends, consumer behavior, and brand building.● Confidence in high-pressure environments and client-facing interactions.● Ability to juggle multiple brands and projects in a fast-paced, stylish setting.