Job Title

Overview of The Role:At Greaves Electric Mobility, we are building one of India’s most scalable and future-ready EV businesses. The Cluster Head – South & West role sits at the core of this journey - owning two of the most critical EV markets that drive a significant share of national volumes, dealer throughput, and long-term growth.This is a full-stack business leadership role with complete P&L ownership, requiring a leader who can seamlessly integrate strategy, analytics, and field execution to deliver predictable, high-quality growth.You will be responsible for translating national growth ambition into region-specific execution, while driving consistency across a large, multi-layered sales and dealer ecosystem.You will own:Revenue growth and volume scale-upContribution margins, pricing discipline, and incentive governanceMarket share expansion across diverse city cohortsDealer network productivity, ROI, and lifecycle managementCustomer experience and retail excellence metricsKey ResponsibilitiesCluster P&L Ownership (South & West)Own and deliver top-line and bottom-line performance across clustersBuild annual, quarterly, and monthly operating plans aligned to national targetsDrive forecasting accuracy using funnel analytics, historical trends, and market signalsEnsure pricing discipline, discount governance, and incentive optimizationSales Growth & Demand GenerationDrive growth across urban commuter, value, and performance EV segmentsDevelop a deep understanding of consumer triggers: pricing, subsidies, financing, exchangePartner with marketing to localize:Retail campaignsTest ride programsHyperlocal activationsImprove attachment rates: finance, insurance, accessories, extended warrantiesDealer Network Strategy & Channel ExcellenceDesign and execute a market clustering strategy for optimal coverage and ROILead complete dealer lifecycle:Market mapping & white-space identificationPartner selection and onboardingCapability building and performance stabilizationDrive dealer P&L health via throughput, cost control, and manpower productivityContinuously optimize network density vs market potential vs competition intensityCustomer Experience & Quality GovernanceOwn the end-to-end customer journey from enquiry to post-sales engagementDrive continuous improvement in NPS and customer satisfaction metricsCollaborate with Service & Supply Chain teams to improve:Service turnaround timesWarranty trends and issue resolutionEnsure dealerships are service-ready to support scale and retentionTeam Leadership & Capability BuildingLead a large, multi-tier organization (RMs, ASMs, TSMs, dealer teams)Build a performance-driven culture with clear KPIs and accountabilityDrive structured capability building in:EV product knowledgeSales process excellenceCRM & digital toolsNegotiation and closingActively develop second-line leadership and succession pipelineIdeal Candidate Profile12–18 years in Automotive / EV / Mobility / Consumer DurablesProven P&L ownership across large, complex geographiesStrong experience in dealer-led distribution and network scalingDeep understanding of EV/2W category dynamics and consumer behaviorDemonstrated ability to drive execution through data and governanceStrong exposure to South/West markets preferredKey Business Levers You Will DriveMarket Share: City-level penetration and competitive positioningRetail Throughput: Per dealer and per salesperson productivityConversion Funnel: Lead → Test Ride → Booking → RetailInventory Efficiency: Stock turns, ageing, and billing velocityDealer Health: Profitability, working capital discipline, ROICustomer Metrics: NPS, repeat purchase, referral rates