Role: Performance Marketing Consultant Contract Period: 8 monthsAbout Emeritus: Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments around the world. It does this by collaborating with more than 50 top-tier universities across the United States, Europe, Latin America, Southeast Asia, India and China. Emeritus’ short courses, degree programs, professional certificates, and senior executive programs help individuals learn new skills and transform their lives, companies and organizations. Its unique model of state-of-the-art technology, curriculum innovation, and hands-on instruction from senior faculty, mentors and coaches has educated more than 250,000 individuals across 80+ countries.Founded in 2015, Emeritus, part of Eruditus Group, has more than 2,000 employees globally and offices in Mumbai, New Delhi, Shanghai, Singapore, Palo Alto, Mexico City, New York, Boston, London, and Dubai. Following its $650 million Series E funding round in August 2021, the Company is valued at $3.2 billion, and is backed by Accel, SoftBank Vision Fund 2, the Chan Zuckerberg Initiative, Leeds Illuminate, Prosus Ventures, Sequoia Capital India, and Bertelsmann.Role & Responsibilities:Lead overall digital marketing with revenue and CAC responsibility across a portfolio of courses, with focus on overall user growth and working on growth loopsAbility to effectively market products across regions and spectrum of demographicsDefine performance marketing strategy across paid search, paid social and other sponsored publisher channels to deliver on quarterly revenue and CAC targets for a portfolio of coursesOwn end-to-end execution, while working closely with Business, Outreach, and Analytics teamsWork at the trifecta of data and performance to maximize impact for your marketing campaignNavigate cross functional relationships with Tech, Analytics product & Creative teams to solve problems or to up performance of marketing campaignsKey skills & Qualifications:Experience of 3+ years of experience in performance marketing across Facebook & Google ; preferably in Ed-tech industry marketing high price products. Experience on LinkedIn campaigns will be a plus.Someone who can manage complexity and is good at problem solving with first principal approachManaged revenue deliverable portfolio, ideally with high budget management experienceCreated high business impact and worked in high growth b2c start-ups in growth marketing, preferably in user growth functions. Experience in performance marketing is a strong advantageHighly data driven and analytically very strongHave excellent understanding of channels like Google, Facebook and LinkedIn for lead generation and qualificationExcellent communication & presentation skills with great project management expertiseWhat you will get:Be part of a team, which is highly performance driven and is at the center of driving the revenue growth of the organizationOverall experience of growth marketing with strong revenue delivery experienceCross functional exposure, work on growth marketing strategies along with product, content, and creative teamCareer growth opportunities across the length and breadth of growth marketing, product and across the organization in variety of functionsEmeritus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.In press:
Job Title
Performance Marketing Role (Contractual)