About Humans Of HustleHumans Of Hustle is where India’s startup stories come alive. We sit at the intersection of content, community, and capital, bringing you closer to the founders, operators, and investors shaping the future of India. From high-impact podcasts to viral short-form content, we’re building one of the most influential media platforms in the startup ecosystem.The RoleWe’re looking for someone who doesn’t just “manage” social media, but builds narratives, drives culture, and understands virality at a deep level.You’ll own our social presence end-to-end—from strategy to execution to performance, across Instagram, YouTube, LinkedIn, and emerging platforms.What You'll Do?Own and execute the social media strategy across all platformsTurn podcast episodes, founder insights, and moments into high-performing contentBuild a distinct voice & identity for Humans Of HustleDrive growth, engagement, and retention through content innovationWork closely with video editors, designers, and founders to ship fast, relevant contentIdentify trends early and translate them into on-brand, high-reach formatsAnalyze performance and continuously optimize for reach, saves, shares, and watch timeBuild and nurture a strong founder-first communityWhat We Are Looking For?5+ years of hands-on experience managing and scaling social media for brands/media platformsStrong instinct for what works on the internet (not just what looks good)Proven track record of growing pages / creating viral contentDeep understanding of Instagram, YouTube, and LinkedIn algorithmsAbility to think in content formats, hooks, and storytelling—not just postsExcellent writing and communication skillsHighly detail-oriented with a strong sense of brand and aestheticsFast, proactive, and comfortable in a high-ownership environmentBonus PointsExperience in podcast/content-led brandsStrong understanding of the Indian startup ecosystemComfortable being on camera or directing shootsWhy Join UsWork directly with top founders and operatorsBe part of building a category-defining media brandHigh ownership, fast-paced, high-impact roleOpportunity to shape how startup stories are told in IndiaIf This Sounds Like You:Send us your portfolio + links to work (this is important).
Job Title
Social Media Manager