About Arka Anugraha HospitalArka Anugraha Hospital is an NABH-accredited, 30-bed multispeciality and surgical centre in JP Nagar, Bangalore, with a multi-decade clinical legacy. What sets Arka apart is a deep commitment to integrative and functional medicine – we combine evidence-based conventional care with lifestyle medicine, health coaching, and chronic disease reversal programmes.Our ecosystem extends beyond the hospital: Arka runs a structured health coaching programme (offline and online), a curated wellness marketplace (store.arka.health), physician-led educational content, and community-facing webinars. Our mission is to make healthy living and chronic disease reversal as frictionless as possible for every client we serve.We are not a miniature corporate hospital chain. We are building something fundamentally different – a differentiated integrative health brand with moats that large chains structurally cannot replicate. The person in this role will be marketing that difference.Role PurposeThis is a full-stack digital marketing role, not a narrow paid-ads position. You will own end-to-end digital growth across Arka’s entire ecosystem – the hospital, the coaching programme, the wellness store, and the content brand. The focus is on patient and client acquisition, lead generation, ROI-driven campaign management, and building Arka’s digital presence as the leading integrative health institution in Bangalore.You will work directly with the founding team, senior clinicians, and a small, fast-moving team. This is an early-stage ownership role with real strategic input, not a task-execution seat.Key Responsibilities1. Website SEO & Organic GrowthOwn and execute the complete SEO strategy: on-page, off-page, and technical SEO across arka.health and store.arka.healthPerform keyword research aligned with hospital services, surgical specialities, conditions, integrative medicine terms, and coaching programme queriesOptimise meta tags, headings, schema markup (especially medical and FAQ schema), page speed, mobile responsiveness, internal linking, and URL structuresBuild high-quality backlinks from healthcare-relevant domains, medical directories, and wellness publicationsTrack performance via Google Analytics (GA4) and Google Search Console; produce actionable insights, not just dashboardsContinuously improve organic lead conversion rate with landing page refinements2. Google My Business & Local SEOManage and optimise the Google Business Profile for Arka Anugraha HospitalImprove local ranking for “near me” and location-based searches across surgery, speciality, and integrative medicine queriesRegularly update services, posts, FAQs, and images; ensure information accuracy across all listingsGenerate, monitor, and manage patient reviews and ratings; respond to all reviews (positive and negative) professionally and promptlyImplement local citation building strategies across healthcare-relevant directories3. Healthcare Listing & Aggregator PlatformsManage and optimise Arka’s profiles on Practo, Lybrate, Justdial, Sulekha, and other relevant Indian healthcare aggregatorsMonitor reviews, ratings, and patient inquiries on each platform; ensure consistent branding and accurate service listingsEvaluate and manage paid advertising opportunities on these platforms where ROI is demonstrableTrack platform-level lead attribution to understand cost per acquisition from each channel4. Generative Engine Optimisation (GEO)Optimise content for AI-driven search engines and assistants (ChatGPT, Gemini, Perplexity, etc.)Structure content for featured snippets, AI summaries, and voice search responsesImplement semantic SEO and intent-based content strategies with strong topical authorityStrengthen E-E-A-T signals (Experience, Expertise, Authority, Trust) across all web properties, leveraging Arka’s clinical credentials5. Paid Advertising (Performance Marketing)Google Ads:Manage campaigns across Search Ads (high-intent keywords), Display Ads (awareness), and YouTube Ads (video campaigns)Optimise for CTR, CPC, CPA, and ROAS; implement conversion tracking and remarketingBuild and test campaigns for specific verticals: surgical services, integrative medicine programmes, health coaching, and wellness storeMeta Ads (Facebook & Instagram):Plan and execute lead generation campaigns, awareness campaigns, and retargeting flowsPerform audience segmentation and A/B testing across demographics, interests, and lookalike audiencesOptimise creatives, copy, and funnels for each Arka vertical6. Organic Social Media & Content CoordinationCoordinate organic content calendars for Instagram, Facebook, YouTube, and LinkedIn in collaboration with clinicians and video editorsSupport the physician-as-brand strategy: help plan, schedule, and promote educational content featuring Arka’s senior cliniciansIdentify trending health and wellness content formats; adapt for Arka’s tone and clinical credibilityTrack engagement metrics and organic reach; iterate on content strategy based on performance data7. WhatsApp & Email MarketingSet up and manage WhatsApp Business API campaigns for patient nurturing, appointment reminders, coaching programme updates, and store promotionsBuild email drip sequences for coaching leads, post-consultation follow-ups, and wellness educationManage and grow subscriber lists with proper segmentation (patients, coaching clients, store customers)Track open rates, click-through rates, and conversion attribution from both channels8. Conversion Rate Optimisation (CRO)Improve landing pages for higher lead conversion across all verticals (hospital, coaching, store)Conduct A/B testing on headlines, CTAs, layouts, and form designsOptimise the full patient/client journey: click → inquiry → appointment/enrolment9. Analytics & ReportingTrack and report on core KPIs: Cost per Lead (CPL), Conversion Rate, Return on Ad Spend (ROAS), organic traffic growth, and keyword rankingsGenerate weekly and monthly performance reports with actionable recommendations, not just data summariesAttribute leads and conversions by channel, vertical, and campaign to inform budget allocation10. Collaboration & StrategyWork directly with doctors and clinical teams to ensure content accuracy and clinical credibilityCoordinate with designers and video editors on creative assetsPartner with management on growth strategy, budget planning, and new digital initiativesIdentify new opportunities for digital expansion across Arka’s ecosystem (new platforms, partnerships, referral channels)Required Skills & ToolsAreaRequirementsSEOOn-page, off-page, technical SEO; schema markup; content strategyPaid AdvertisingGoogle Ads (Search, Display, YouTube), Meta Ads (Facebook, Instagram)Local SEOGoogle My Business optimisation, citation building, review managementSocial MediaOrganic content planning, scheduling tools, engagement analyticsEmail & WhatsAppDrip campaigns, segmentation, WhatsApp Business API familiarityAnalytics ToolsGoogle Analytics (GA4), Google Search Console, SEMrush or AhrefsAd PlatformsMeta Ads Manager, Google Ads interface, conversion tracking setupOtherLanding page optimisation, Google Tag Manager, basic CRO principlesPreferred QualificationsPrior experience in healthcare or hospital marketing (strong advantage)Understanding of AI-driven search trends and Generative Engine OptimisationFamiliarity with Indian healthcare aggregator platforms (Practo, Lybrate, etc.)Experience with WhatsApp Business API and email marketing automation toolsComfortable working in a founder-led, fast-moving environment with a small teamGenuine interest in health, wellness, or integrative medicine (not required, but it shows)Key Performance IndicatorsMonth-on-month increase in qualified patient and coaching leadsGrowth in organic traffic and keyword rankings across arka.health and store.arka.healthReduction in cost per lead (CPL) across paid channelsImprovement in conversion rate (%) from click to appointment/enrolmentGrowth in Google Business Profile engagement, reviews, and local rankingWhatsApp and email campaign engagement and conversion metricsWhy Join ArkaYou will be joining a healthcare institution with a genuine mission – making healthy living and chronic disease reversal accessible and frictionless. This is not a corporate hospital; the work matters differently here.You will have direct ownership of digital growth strategy from day one, working alongside the founding team and senior clinicians – not buried under layers of hierarchy.The marketing challenge is genuinely interesting: you are not promoting a single service line, but an interconnected ecosystem spanning clinical care, coaching, e-commerce, and educational content.Arka’s differentiation in integrative and functional medicine means you will be building a brand in a space with far less noise and far more substance than typical hospital marketing.This is an early-stage opportunity with significant room for role growth as the institution scales.
Job Title
Digital Marketing Manager