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Job Description: Social Media LeadLocation: New DelhiExperience Required: 6+ yearsEmployment Type: Hybrid (Full-time)About the RoleAt The Hype Studio, we’re looking for a Social Media Lead who can take complete ownership of client mandates -from strategy to execution to growth.This role goes beyond managing existing accounts. You will also play a key role in business development by engaging with prospective clients, shaping pitches, and converting opportunities.Key Responsibilities1. Client Ownership & ManagementAct as the primary point of contact for clientsLead conversations, align on expectations, and manage feedback cyclesTranslate client requirements into clear, actionable plansEnsure delivery is timely, structured, and aligned with business goals2. Strategy & Content PlanningCreate monthly content calendars across Instagram and LinkedInDefine platform-specific strategies based on brand positioningIdentify opportunities for campaigns, series, and content themesEnsure content is planned with intent, not reactive3. Team Leadership & CoordinationLead a team of 5–7 members (content, design, video)Allocate work, manage timelines, and ensure smooth executionReview outputs and maintain consistent quality standardsDrive accountability and efficiency across the team4. Content Direction & IdeationLead content thinking and idea generation across accountsGuide the team on storytelling, structure, and platform relevanceStep in to refine or create content when required5. End-to-End ExecutionOversee the complete workflow from ideation → creation → approval → publishingEnsure seamless coordination between internal teams and clientsMaintain consistency across all deliverables6. Business Development & PitchingEngage with prospective clients to understand their requirementsLead discovery conversations and identify business opportunitiesCreate strategic presentations and pitch decksPresent ideas, content direction, and campaign approaches confidentlyWork closely with leadership to convert pitches into active mandates7. Quality & Performance OversightEnsure all content meets a high standard of clarity, relevance, and intentTrack performance and identify what’s working and what’s notContinuously refine content direction based on insightsThis Role is for you if:You can handle clients, teams, and new business conversations with equal confidenceYou’re comfortable taking complete ownership of accounts and outcomesYou think beyond execution and understand how content impacts businessYou bring structure, clarity, and direction in fast-moving environmentsMust-Have Requirements6+ years of experience in social media / content / digital marketingStrong experience in client handling and team managementProven experience in pitching and presenting to clientsAbility to create structured presentations and proposalsStrong understanding of Instagram and LinkedIn contentSolid writing and content evaluation skillsAbility to manage multiple accounts, deadlines, and prioritiesWillingness to upskill and grow simultaneously with the team and clientsPreferred ExperienceAgency backgroundExperience with founder-led and brand-led contentExperience with campaign planning and brand strategyImportant NoteThis is a high-ownership role that combines strategy, execution, team leadership, and business development.You will be expected to lead from the front and take responsibility for both delivery and growthAre you the ideal fit?Reach out to us directly at and we'll schedule a call with you following our first-round of evaluations!