Job Title

Role OverviewWe are looking for a creative and performance-driven Content & Script Writer who can craft compelling scripts and high-conversion content for digital platforms. The ideal candidate should have a strong understanding of social media trends, storytelling, and marketing-driven content that drives engagement and lead generation.Key ResponsibilitiesDevelop high-conversion ad scripts and content for lead generation across both static and video formats to drive user engagement.Ideate and script content for brand channels on platforms such as YouTube, Instagram, Telegram, and Meta Ads Manager to increase reach, engagement, and virality.Write engaging, trend-driven scripts for videos and advertisements that resonate with target audiences and align with brand goals.Manage and oversee content scheduling, ensuring consistent and timely delivery across platforms.Maintain a consistent brand voice across YouTube, Instagram, LinkedIn, and Telegram.Track and analyze content performance metrics, making improvements to optimize engagement and conversion rates.Write ad copy for digital campaigns targeting Class 12 commerce students and their parents.Create and optimize website copy and landing page content to convert website visitors into inquiries.Support WhatsApp nurture messages, email sequences, and other marketing assets to drive conversions.Requirements1–3 years of experience in scriptwriting, ad copywriting, or brand content creation (preferably in EdTech or D2C brands).A strong portfolio demonstrating scripts, ad copy, or digital content work.Ability to think in hooks, narratives, and storytelling formats that capture attention quickly.Strong understanding of how content performs on YouTube and Instagram, beyond just writing engaging scripts.Fluency in Hindi and English, with the ability to naturally create Hinglish social content.High ownership and initiative—able to absorb context and deliver drafts with minimal revisions.Bachelor’s degree in Mass Communication, Journalism, or a related field is preferred but not mandatory.Passion for digital content, social media trends, and viral formats.Experience in short-form and long-form content including reels, shorts, ads, and YouTube videos is a plus.