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Job Title


Sales & Education Manager


Company : Benefit Cosmetics


Location : New delhi, Delhi


Created : 2026-03-20


Job Type : Full Time


Job Description

THE CONTEXT Benefit Cosmetics is the San Francisco-based makeup brand, part of the world’s leading luxury group, LVMH. Awarded the No. 1 Brow Brand Worldwide, Benefit is synonymous with fun instant beauty solutions and witty tongue-in-cheek storytelling. Founded in 1976 by 2 sisters, Jean and Jane Ford in San Francisco, Benefit is one of the fastest growing prestige beauty brands in the business with locations in over 60 countries across 5 continents.YOUR IMPACT The Sales and Education Manager works on delivering retail sales for all the physical brick & mortar doors at Benefit India. She is responsible for all aspects of running the B&M business – sales, training, recruitment, and field team management and engagement.YOUR MISSION Business Acumen Achieve monthly / yearly targets for sales (products and services)Deliver comparative growth for existing doors higher than market growthEnsure stock levels are accurate and that top SKUs contributing to 80% of the business are always in stock, working closely with the inventory team on the same. Ensure consistent availability of testers and GWPs as wellEnsure the Promotional Calendar is planned based on sales goals and previous year sales – work closely with marketing to understand the promo calendar and ensure 100% execution on the fieldEffectively lead team of field supervisors to ensure that all brand initiatives are executed wellCollaborate with the marketing team on in-store initiativesManagement Teach, coach, motivate and develop field teams effectively utilizing all tools available for on-counter coaching.Create growth within the team and challenge the staff to develop. Primarily responsible for contributing to the growth, learning and success of others through coaching and mentoringConsistently review performance of team members and helps create action plans for developmentKeep commitments and build high expectations in self and othersAlways be approachable and an effective two-way communicatorResults Drive individual performance through the MJSF (My Journey So Far handbook) or similar toolsAble to create new tools and streamline processes with the goal of making operations more efficient.In charge of monitoring and reporting the market landscape to ensure that the brand stays competitive and up-to-date within the industry in terms of store operations, sales initiatives and staff management.Assess and adjust goal(s) as team changes, grows & developsCommunication and Relationships Able to smooth over any minor conflicts that may arise at the store level.Persuade others through influence and collaboration as opposed to command and controlAble to articulate latest sales figures and action plans on how to bridge gaps if any.Constantly collaborates with the field team on ideas on how to improve the business.Express ideas and information clearly and effectivelyEstablish and maintain good working relationships with team members and stakeholders helping with team management, e.g., external payroll teamDevelop and maintain strong retailer relationships based on mutual trust and goodwillDevelop and maintain relationships with mall operations where neededInculcate sense of belonging within the field teams and keep them happyRecruitment Hire, orient, develop and retain people at all levels on the field teamEnsure that all counters are appropriately staffed with the right people in a timely mannerFollow all house rules and processes with respect to hiring within specific retailersEducation Build a trained and educated staff through on- and off-site training and drive information retentionIdentify further training needs from supervisors through the conducting MJSF evaluation or using similar such toolsEnsure the Benefit sales techniques are always kept top of mindAlways keep the supervisors polished with elevated artistry skills and soft skillsEngage effectively with retailer education teams with relationships based on trust and goodwillOperations Ensure all POS systems and equipment (computer, TVs, Ipads, Ipods, speakers, CCTVs, etc) are in good working condition at all times by regularly coordinating with the store managers, suppliers and IT department. Resolve all issues in a timely manner by escalating issues to the right teams at the right time, based on information from the supervisorsTake charge in maintaining and updating the store uniforms to ensure all personnel are well-dressed according to global Benefit standardsReplenish /replace supplies and other store collaterals as neededReports Share monthly reports as necessary on the business to reflect achievements and opportunities and seek coaching from GM on managing challenges making regular reference to plans.QUALIFICATIONS: University degree holder or equivalent academic qualificationsMinimum 4 years retail experience requiredAbility to pass Benefit’s assessment center (includes presentation, analytical test)Experience managing field teams in multi-brand beauty retailers preferred (e.g., Sephora, Tira, Nykaa)Proven sales and service track recordFluent English – speak, read, and writeProficient at reading and analyzing numbersInterpersonal skills in customer serviceExcellent communication and leadership skillsProficient computer skills – Excel, Powerpoint, Word, OutlookFlexibility regarding work hours and flexibility to travel 6x / year or more