Job Title

JIMS Group is entering its next phase of growth. We are looking for a senior digital leader who can own, scale, and optimize our entire digital admissions engine across multiple programs and campuses.This is not a social media or coordination role.This is a P&L-impacting, performance-driven leadership position with full accountability for outcomes.What You Will OwnYou will have end-to-end ownership of digital growth, including:• Annual paid media budgets across Meta, Google, YouTube & emerging platforms• Complete lead-to-enrolment funnel (CPL → CAC → Conversions → Revenue)• Digital strategy for multiple programs & campuses• In-house team + agency management (performance, content, creatives)What Success Looks Like (12–18 Months)• Reduce Cost-per-Lead by 30–40% without compromising quality• Build a predictable, scalable admissions funnel• Establish real-time dashboards for CAC, ROAS, LTV & lead quality• Significantly improve lead-to-enrolment conversion rates• Build and lead a high-performing in-house digital teamKey Responsibilities• Define and execute the digital growth roadmap• Personally oversee and optimize paid performance marketing• Own funnel strategy: landing pages, creatives, attribution & CRM flows• Work closely with admissions, leadership, and brand teams• Hire, mentor, and lead a lean, high-output digital team• Make data-driven decisions and not vanity metricsWho You AreYou are a hands-on digital leader who has scaled performance at serious budget levels.Must-Have Experience• 5+ years in performance-driven digital marketing• 3+ years in a leadership / head / director role• Deep expertise in Meta Ads, Google Ads, funnel optimization & analytics• Experience in education, EdTech, BFSI, real estate, or high-consideration salesWho Should NOT ApplyThis role is not for you if:• You’ve only managed social media or brand campaigns• You haven’t owned CAC, ROAS, or enrolment metrics• You depend entirely on agencies for strategy• You’re looking for a low-pressure or purely execution roleAuthority & Autonomy• Direct reporting to senior leadership• Full ownership of digital decisionsWhy This Role Matters• Greenfield opportunity to build a best-in-class digital growth engine• Visible impact on enrolments, revenue, and brand scale• Long-term leadership role with room to grow beyond marketingApplication NoteCandidates who have scaled profitable funnels and thrive on ownership and accountability are encouraged to apply.