Job Title

Who We ArePinkvilla is India’s leading entertainment and lifestyle media company, reaching 50M+ monthly users across web, social, and video. From celebrity news to pop culture moments, Pinkvilla shapes how millions of Indians consume entertainment every day - through credible, engaging, and trend-led storytelling across formats.Pinkvilla is a Flipkart Group Company.Location: Mumbai / HybridExperience: 3–7 yearsEmployment Type: Full-timeAbout the RoleWe are looking for a Social Media Manager to build and scale the Pinkvilla Next app’s social presence through high-impact organic content, trend-first storytelling, creator collaborations, and community-led distribution.This role will be responsible for driving reach, engagement, shareability, and organic installs by creating a strong brand voice and consistent content engine across platforms like Instagram, YouTube Shorts, Twitter/X, and more.Key Responsibilities1) Organic Social Growth (Core Ownership)Own the organic growth strategy across key platforms:Instagram (Reels + Stories)YouTube ShortsTwitter/X (community + conversations)LinkedIn (if relevant to positioning)Drive organic acquisition through content that delivers:high reachhigh shares/savesstrong click intent and installsBuild scalable content systems that grow consistently week-on-week.2) Social Content Strategy & CalendarBuild and manage a weekly/monthly content calendar aligned to:app categories and discovery sectionstrending formatsseasonal and cultural momentskey product launches and updatesCreate repeatable content series and formats to drive consistency and recall.Ensure a strong mix of:trend-led contentoriginal IP formatscommunity-first contentproduct-led content (without being “salesy”)3) Short-Form Video & Viral StorytellingOwn content creation and direction for short-form videos optimized for:strong hooks in the first 1–2 secondshigh retention and completionmeme-ability and shareabilityWork with editors/creative producers to create:reels/shortscutdowns and remixesreaction and commentary formatsfast snackable explainers4) Community Engagement & Social ListeningActively engage with the audience through:comments and repliesDMs and community conversationsinteractive stories (polls, quizzes, Q&As)Monitor community sentiment and trends and respond quickly.Build two-way conversations to make the brand feel human and relatable.5) Creator & Collaboration-Led Social GrowthCollaborate with creators to produce high-performing content for social distribution.Coordinate with the Community/Creator team to amplify:creator-led trendsapp momentschallenges and campaignsIdentify creators for:collab postsstory takeoverssocial-first seriesmeme and trend adaptations6) Social Performance Tracking & ReportingTrack content performance and growth metrics such as:reach and impressionsengagement rateshares/savesfollower growthvideo watch time and completion rateUse insights to iterate on formats and improve output quality.Share weekly reports with actionable learnings.7) Brand Voice, Quality & ConsistencyBuild and maintain a strong, consistent brand tone across platforms.Ensure content is:visually consistentaligned to brand guidelinesculturally relevantsafe and non-controversialCoordinate with moderation and community teams when needed.Other TasksBuild a “Trend Tracker + Hook Bank” for the brandCreate a social playbook including:posting frequency guidelinesresponse templatescommunity engagement rulesbest performing format libraryOwn social-first launches (feature drops, new categories, binge releases)Coordinate with App team to optimize:bio links / link-in-bio strategyapp store messaging alignmentUTM tracking and attribution (if available)Skills & Qualifications3–7 years experience in social media, content marketing, or organic growthStrong understanding of: Instagram and short-form video growthinternet culture and trendscreator ecosystemscommunity building through socialStrong writing skills (captions, scripts, comments, community tone)Basic understanding of video editing workflows (to direct edits better)Comfortable with tools like:Meta Business SuiteYouTube StudioGoogle Sheetsscheduling tools (optional)Preferred Candidate TraitsTrend-native and obsessed with what works on socialHigh output + fast executionCreative with strong taste and attention to detailStrong community instincts and communicationData-aware and improvement-focused