Job Title

  Digital Marketing & Growth Manager – Narra (D2C Skincare Brand)CTC- 5-7 Lakhs per annum. About NarraNarra is a premium skincare brand launching as a digital-first D2C brand. We aim to build a performance-driven brand through strong digital marketing, customer acquisition, and community building.We are looking for a results-oriented Digital Marketing & Growth Manager who can drive traffic, generate sales, and build Narra’s digital presence across platforms.  Role OverviewYou will be responsible for customer acquisition, brand visibility, and revenue growth through digital channels. The role requires hands-on management of paid ads, social media, influencer collaborations, and performance analytics.Key Responsibilities 1. Performance Marketing (Paid Ads)Manage and optimize paid advertising campaigns across platforms:Meta Ads Manager (Facebook & Instagram Ads)Google AdsRetargeting campaignsLookalike audience creationResponsibilities include:Campaign strategy & executionBudget allocationPerformance monitoringROAS optimization2. Social Media GrowthManage Narra’s presence across platforms including:InstagramYouTubeFacebookPinterestResponsibilities:Content calendar planningCreative ideationReels strategyCommunity engagementComment & DM managementGoal: Build a strong brand identity and engaged community.3. Influencer & Creator MarketingIdentify and collaborate with:Beauty influencersSkincare creatorsMicro influencersResponsibilities:Influencer outreachNegotiationCampaign managementTracking performance4. Content StrategyPlan and manage content including:Product educationSkincare routinesBefore/after resultsCustomer testimonialsBrand storytellingCoordinate with designers and content creators for execution.5. Growth AnalyticsTrack and optimize marketing performance:Key metrics:CAC (Customer Acquisition Cost)ROASConversion rateRetention rateTraffic sourcesCampaign ROIPrepare weekly marketing performance reports.KPIs (You Will Be Evaluated On)Revenue generated from adsCustomer acquisition growthCustomer RetentionROAS improvementSocial media growthInfluencer campaign performanceIdeal Candidate Profile2-4 years’ experience in digital marketing for D2C brandsExperience with skincare or beauty brands preferredStrong understanding of paid adsKnowledge of consumer psychologyData-driven decision makingEmployment TypeFull-time / Long-term contractLocation: Onsite (Mumbai)