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Experience: 3 to 6 YearsLocation: BangaloreRole Type: Full-time ( Onsite )Role OverviewWe are looking for a Brand Marketing Manager who can drive end-to-end brand strategy, digital growth, and product marketing initiatives. The role requires a mix of consumer insight, campaign execution, and data-driven decision making to scale brand and business impact.Key ResponsibilitiesBrand Strategy & CampaignsLead 360° marketing campaigns (ATL, BTL, Digital)Build brand positioning, messaging, and go-to-market strategiesManage agency partnerships and cross-channel executionProduct & Growth MarketingOwn product launches, feature prioritization, and value propositionTranslate VOC (Voice of Customer) into product and marketing inputsDrive digital acquisition via performance channels (Google, Meta, Affiliates)Consumer Insights & AnalyticsConduct market research, competitor analysis, and customer profilingBuild dashboards (Excel / Power BI) for performance trackingDerive actionable insights to improve campaigns and CXStakeholder & Project ManagementWork cross-functionally with product, tech, media, PR, and CRM teamsManage end-to-end execution of marketing projects (launches, platforms, CX tools like chatbots)Drive collaboration with external vendors and partnersCustomer Experience & RetentionDesign and optimize user journeys, loyalty programs, and engagement funnelsImprove NPS, retention, and in-store/online experienceIdeal Candidate Profile3–6 years of experience in brand marketing / growth / product marketingExperience in Consumer Services, FMCG, Auto, fintech, or digital-first brandsProven track record of executing high-impact campaigns and product launchesStrong understanding of performance marketing + brand buildingHands-on with tools like Google Analytics, Power BI, Excel, SprinklrExperience working with cross-functional teams (product, tech, design)Good to HaveExperience in platform/product-led ecosystems (Amazon, marketplaces, apps)Exposure to innovative launches (e.g., digital experiences, metaverse, etc.)Experience managing influencers, affiliates, and partnershipsAbout WinnerBrandsAt WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by , a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at Registration implies consent to our privacy policiesThanks,WinnerBrands Team