Job Title

Google Ads Associate (Fashion & Lifestyle)Location: Chattarpur, New Delhi (As per company policy)Salary: ₹35,000 – ₹40,000 per monthEmployment Type: Full-timeAbout Code to CoutureAt Code to Couture, we bridge the gap between /"The Code/" (data-driven strategy) and /"Couture/" (creative excellence). We are a specialized digital agency dedicated to elevating fashion brands through bespoke marketing solutions. We don’t just run ads; we craft digital narratives that convert window shoppers into brand loyalists.The RoleWe are looking for a Google Ads Associate who lives and breathes both spreadsheets and style trends. You will be responsible for managing end-to-end PPC campaigns for a portfolio of premium fashion labels. Your goal is to ensure every rupee spent translates into high-intent traffic and measurable ROAS (Return on Ad Spend).Key ResponsibilitiesCampaign Management: Set up, monitor, and optimize Search, Display, Video (YouTube), and Google Shopping (Performance Max) campaigns.Fashion-Centric Research: Conduct deep keyword research focusing on seasonal trends, fabric types, and designer-specific terminology.Ad Copywriting: Write compelling, on-brand ad copy that resonates with a fashion-conscious audience while adhering to Google’s best practices.Merchant Center Oversight: Manage and optimize product feeds in Google Merchant Center to ensure high-visibility for /"Shop the Look/" queries.Data Analysis: Use Google Analytics 4 (GA4) to track buyer journeys, identify drop-off points, and suggest landing page improvements.A/B Testing: Continuously test ad creatives, headlines, and bidding strategies (ROAS vs. CPA) to maximize efficiency.Reporting: Create weekly and monthly performance reports using Looker Studio to provide actionable insights to clients.Requirements & SkillsExperience: 1–3 years of hands-on experience in Google Ads, preferably within the E-commerce or Fashion industry.Certifications: Google Ads Search, Display, and Video certifications are highly preferred.Analytical Mindset: Ability to crunch numbers and interpret data to make informed bidding decisions.Aesthetic Sense: Understanding of fashion branding—knowing that /"luxury streetwear/" requires a different tone than /"bridal couture./"Tools: Proficiency in Google Ads Editor, Google Merchant Center, GA4, and Keyword Planner. (Knowledge of SEMrush or Optmyzr is a plus).Communication: Excellent written and verbal English skills for client reporting and ad copywriting.What’s in it for you?Work with some of the most exciting emerging and established fashion labels in India.A creative work environment where /"data/" and /"design/" are treated with equal respect.Opportunity to lead strategy for high-budget seasonal launches and festive campaigns.Alternatively, you can email your resume and cover letter on