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Job Title: Executive Lead – Offline GTM and Growth (Legal AI) Company: Lawroom AI Location: Delhi NCR (Primary) Travel: Frequent travel to High Courts in Delhi, Punjab and Haryana, KarnatakaAbout the RoleLawroom AI is building the future of legal work using AI. We are looking for a street-smart, relationship-driven professional to lead offline go-to-market efforts among advocates, law firms, and legal chambers.This role focuses on on-ground adoption, in-person demos, workshops, and relationship building inside court ecosystems. The ideal candidate is comfortable working in the field, engaging with lawyers, and driving real usage of a product through trust and education.Key ResponsibilitiesOffline Sales and Lawyer AcquisitionDrive direct sales of Lawroom AI subscriptionsConduct in-person product demos in courts, chambers, and officesBuild strong relationships with advocates, clerks, juniors, and bar associationsOwn territory-wise revenue and user onboardingHigh Court Focused GTM ExecutionExecute hyper-local GTM strategies forDelhi High CourtPunjab and Haryana High CourtKarnataka High CourtIdentify practice-specific use cases in litigation, drafting, research, and case preparationUse peer influence and word-of-mouth within the legal ecosystemWorkshops, Training, and EventsPlan and execute offline workshops onAI-powered legal researchFaster drafting and case preparationDaily productivity for litigatorsPartner with bar associations, law chambers, and law collegesConduct hands-on training sessionsConvert workshop participants into paying usersGTM Strategy and User AdoptionFollow an education-first approach to sellingDrive Trial to Habit to Subscription adoptionEnable live trials during demos and workshopsOnboard senior advocates as early championsLeverage juniors and clerks as daily product usersFeedback and Market IntelligenceGather real-time feedback from lawyersShare insights with product and leadership teamsTrack competing tools and traditional legal workflowsIdeal Candidate Profile2 to 6 years of experience in offline sales, business development, or field marketingExperience in legal, SaaS, edtech, or B2B sectors preferredComfortable engaging with advocates and senior professionalsStrong communication and presentation skillsWilling to travel frequently and work around court schedulesConfident in conducting workshops and demosWhat Success Looks Like in 90 to 180 DaysActive presence in one or two High CourtsRegular workshops with consistent attendanceMonthly user acquisition through offline channelsStrong network of lawyer advocates and referrersA repeatable offline GTM playbook for legal AI adoption