about randstad enterpriseAs the leading global talent solutions provider, Randstad Enterprise enables companies to create sustainable business value and agility by keeping people at the heart of their organizations. Part of Randstad N.V., we combine unmatched talent data and market insights with smart technologies and deep people expertise. Our integrated talent solutions — delivered by Randstad Advisory, Randstad Sourceright and Randstad RiseSmart — help companies build skilled and agile workforces that move their businesses forward. Randstad Enterprise supports some of the world's most renowned brands to build their talent acquisition and management models that not only meet their business needs today but also in the future.We offer solutions in Europe, Middle East and Africa (EMEA) region, Asia Pacific (APAC) region as well as in North America (NAM) region. This results in a digital way of working and requires a proactive mind-set.100% remote(UK Shift)Marketing Analytics Senior SpecialistThe Marketing Analytics Senior Specialist is a highly strategic and technically proficient role responsible for transforming raw marketing data into actionable insights. This position acts as the crucial link between business stakeholders and talent marketing activities, ensuring data integrity while driving process efficiency through advanced analytics and sophisticated dashboarding.Key ResponsibilitiesAdvanced Excel & Google Sheets Architecture: Build and maintain sophisticated workbooks and data models to handle information from diverse sources, including Google Ads, Meta Ads, ATS, and CRM platforms.Data Transformation: Utilize advanced Excel functions and Power Query for deep-dive data transformation and cleansing to ensure accuracy for downstream reporting.Workflow Automation: Champion process optimization by leveraging Google Apps Script to automate manual workflows and minimize intervention in reporting cycles.System Integration: Use Apps Script to create custom connections between Google Workspace tools and external data platforms like BigQuery.Business Intelligence: Design and develop robust, interactive dashboards using Looker Studio and Domo, optimizing them for clarity and user adoption.Ads Reporting & ROI: Manage hands-on reporting for Google and Meta Ads, advising on budget allocation across different channels to maximize ROI.Business Analysis: Act as the Business Analyst for data projects, defining requirements and managing expectations via JIRA to align technical delivery with business needs.Data Integrity & Governance: Implement strict data validation, error-trapping logic, and governance frameworks to ensure models remain functional and compliant.Essential Qualifications & ExpertiseAdvanced Data Modeling: Proven expertise in Advanced Excel Architecture, Google Sheets, and data modeling techniques.Automation & Scripting: Strong proficiency in Google Apps Script (or similar tools) for process automation and the integration of AI to drive efficiency.Technical Querying: Proficiency in SQL for query writing, data transformation, and deep-dive analysis.Data Visualization: Hands-on experience with Looker Studio and Domo for creating complex business intelligence reports.Ad Tech Mastery: Practical experience with Google Ads, Meta Ads, and ad management platforms (e.g., Indeed/Joveo).Data Infrastructure: Familiarity with GCP (Google Cloud Platform) and BigQuery for data ingestion and storage.CRM Knowledge: Strong familiarity with working in CRM environments to build reports and dashboards.Cross-functional Collaboration: Experience communicating with marketing and technology teams to ensure consistent data definitions and shared goals.
Job Title
Marketing Data Analyst