Job Title

Meta Creative Strategist (Performance Ad)Location: Delhi NCRExperience Required: Minimum 1 year working with D2C brands or agencies handling D2C clientsAbout Role - We are looking for a Meta Creative Strategist who understands performance marketing and knows how to create UGC ads that actually convert.This role is not for someone who only writes scripts. We want someone who can identify winning patterns, analyze ad performance, and turn insights into high converting creatives.You will work closely with our team to build scroll stopping UGC ads for Meta campaigns across multiple D2C brands.Key Responsibilities - Creative StrategyIdentify winning creative patterns from Meta ad libraries and competitor adsDevelop creative concepts, hooks, and ad angles for performance campaignsPlan UGC ad frameworks based on funnel stage and audienceScriptwritingWrite high converting UGC scripts for Meta adsCreate multiple hook variations for testingStructure scripts for strong hook rate and hold ratePerformance AnalysisRead and analyze Meta Ads dashboardIdentify which creatives are working and whySuggest iterations based on CTR, hold rate, CPC and performance signalsExecutionCoordinate with creators, actors and editors for ad productionManage UGC shoots and creator partnership adsEnsure scripts are executed correctly during shootsRequirements- Minimum 1 year experience working with a D2C brand or agency handling D2C clientsMust already be working in a Creative Strategist or Performance Creative roleStrong understanding of Meta performance adsAbility to read Meta Ads Manager dataStrong UGC scriptwriting skillsUnderstanding of creative testing and ad iterationComfortable managing creators and shoot execution