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Growth & Creative LeadFull-time  ·  Early-stage startup  ·  Equity includedJob OverviewCompany: Wellness at Work AI Pte Ltd, SingaporeProduct: Lumina – an AI wellness companion for people who spend long hours on laptops.Location: Remote (India-friendly hours)Type: Full-time (3-month probation period) → Path to founding teamCompensation: upto Rs 60k fixed + Rs 1lac+ equity monthlyWho Can Apply: Ideal candidates range from 2-7 years of experienceAbout UsWe are a Singapore-based startup on a mission to transform wellness for professionals and students. By harnessing cutting-edge, on-device technology, we track user habits, deliver actionable insights, and empower users to build healthier routines.At our early-stage startup, your ideas matter, your work will have a real impact, and you'll play a pivotal role in shaping a product that genuinely improves lives. You'll collaborate closely with an experienced founding team from institutions like IIT M, NTU, Amazon, Delivery Hero and Singtel. If you’re passionate about technology, health, and solving meaningful challenges, join us in redefining how the world approaches wellness at work.The RoleWe’re looking for a multi-talented Growth & Creative Lead. This is not a siloed role. You’ll be the driving force behind every app download.You’ll work directly with the founders, company writer and have full autonomy. If you’ve ever wanted to build a brand from near-zero at an early-stage AI startup and see your work directly translate into downloads and retention, this is the role for you.What You’ll OwnVideo Content & StorytellingIdeate, script, and publish short-form content (Reels, TikTok, Shorts) and long-form YouTube content (product walkthroughs, expert interviews, founder stories)Build repeatable content formats that compound over timeRepurpose long-form into short-form clips using AI toolsTarget: multiple short-form videos per week + a consistent long-form cadenceSocial MediaOwn Lumina's full social presence across video and image platformsManage content calendar, paid campaigns, and community engagementUse AI to optimize posting cadence, track sentiment, and surface opportunitiesInfluencer & Creator PartnershipsBuild and manage a pipeline of micro and mid-tier creators in wellness, productivity, biohacking, and techSecure authentic endorsements from physiotherapists and workplace wellness voicesOwn end-to-end: outreach → brief → content review → publish → performance trackingWhat We’re Looking For2–5 years in social media, video content, or growth marketing at a startup or high-growth consumer brandStrong design sensibility and a sharp eye for trendsHands-on with AI video tools — Runway, Kling, Sora, Veo, Flow, or similarProven ability to grow organic audiences across social platformsExperience with performance marketing and paid socialData-driven mindset — you measure downloads, engagement, CAC, and retention, and act on themExperience with creating trending and punchy videosSelf-starter: you don't wait for briefs, you spot opportunities and moveGenuine interest in wellness, health-tech, or productivityBonus: Experience with SEO/ASO and content-led acquisitionWhy Join LuminaFounding-team impact: You’ll be the first dedicated growth hire. Your work will directly shape the brand and user base.Equity ownership: Meaningful equity in a company tackling a $600B market.Work on a real problem: 70% of knowledge workers suffer from screen-induced strain. You’ll help millions work healthier.Creative freedom: Full autonomy to experiment, fail fast, and double down on what works.Experienced founders: Work alongside 2x venture-funded founders with 25+ years of combined experience at Amazon, Flipkart, Singtel, and NTU.How to Apply1. Apply via LinkedIn.2. A portfolio or examples of your work — social campaigns you’ve run, graphics/videos you’ve produced, communities you’ve grown, any hacks.Download Lumina: