Job Title

Paid Search Specialist (Google Ads) Location: RemoteWork Hours: EST (7:00 PM – 3:00 AM IST) – MandatoryEmployment Type: Full-TimeStart Date: Immediate Joiners OnlyAbout the RoleWe are looking for a highly skilled Paid Search Specialist with strong hands-on experience managing Google Ads campaigns in an agency environment.This role is ideal for someone who is analytical, performance-driven, and comfortable managing multiple client accounts simultaneously while delivering measurable results.The candidate must have deep expertise in Google Ads (Search, Display, Performance Max) and a strong understanding of conversion tracking, campaign optimisation, and reporting.Since this role involves client communication, excellent English communication skills (written and verbal) are mandatory.Key ResponsibilitiesPaid Search Strategy & Campaign ManagementPlan, launch, and optimise Google Ads campaigns across Search, Display, Performance Max, and YouTube (if applicable).Manage the complete campaign lifecycle including strategy, setup, optimisation, and scaling.Build and maintain well-structured Google Ads accounts and campaign frameworks.Conduct in-depth keyword research and search intent analysis to identify high-performing opportunities.Implement and manage bidding strategies including Manual CPC, tCPA, tROAS, and automated bidding.Allocate and optimise budgets across campaigns and ad groups to maximise ROI.Paid Media Execution & OptimisationContinuously monitor campaign performance and implement data-driven optimisations.Improve performance through A/B testing of ad copy, landing pages, and targeting strategies.Manage campaign structuring, scaling strategies, and optimisation routines.Execute daily, weekly, and monthly campaign optimisation checks.Conversion Tracking & AnalyticsImplement and manage conversion tracking using GA4, Google Tag Manager, and tracking pixels.Ensure accurate event tracking, attribution, and data reporting.Diagnose and resolve tracking or attribution issues.Meta Ads & Cross-Platform Paid MediaManage and optimise Meta Ads campaigns (Facebook & Instagram) when required.Build effective audience targeting strategies including custom audiences, lookalike audiences, and retargeting campaigns.Implement creative testing frameworks to improve performance.Client Communication & ReportingPrepare and present campaign performance reports and insights.Monitor and analyse key KPIs such as ROAS, CPA, CTR, and conversion rates.Clearly communicate performance insights and optimisation strategies to clients.Manage and optimise underperforming campaigns using structured problem-solving approaches.Required Skills & ExpertisePerformance MarketingPerformance Marketing StrategyPaid Media Execution & OptimisationLead Generation & Customer AcquisitionCampaign Structuring & ScalingAdvertising PlatformsGoogle Ads (Search, Display, Performance Max, YouTube)Meta Ads (Facebook & Instagram)LinkedIn Ads (preferred)Tools & PlatformsGoogle Ads EditorSearch Ads 360Google Analytics (GA4)Google Tag Manager (GTM)Core Technical SkillsKeyword Research & ManagementAudience Targeting & SegmentationBid Management & Budget AllocationConversion Tracking ImplementationExperience RequiredMinimum 4+ years of Paid Search experience in a digital marketing agencyProven experience managing multiple client accounts simultaneouslyDemonstrated ability to scale campaigns and improve performance metricsCandidates should be comfortable discussing:Campaign structure and account setupKeyword research methodologyBidding strategies used (Manual CPC, tCPA, tROAS, etc.)Budget allocation across campaignsReal campaign results such as ROAS improvements, CPA reduction, CTR growth, or scaling budgetsImportant RequirementsImmediate joiners only (no notice period)Must be able to work EST hours (7:00 PM – 3:00 AM IST)Excellent English communication skills are mandatoryComfortable working in a fast-paced remote agency environment