Job Title

Role Overview We are looking for a Social Listening Manager / Senior Manager to lead and scale our Social Listening practice. This role will be responsible for scaling and managing the social listening vertical as a revenue-generating unit, delivering high-quality insights, and supporting brands with real-time intelligence that informs communications, reputation management, and marketing strategy. The ideal candidate combines analytical thinking and hands-on expertise with social listening platforms to translate online conversations into actionable insights. Key Responsibilities 1. Lead the Social Listening Function - Build and lead the agency’s Social Listening capability as a dedicated practice. - Develop frameworks, methodologies, and best practices for monitoring and insights. - Establish scalable processes for reporting, dashboards, and intelligence delivery. 2. Client Strategy & Insights - Design and execute social listening programs for clients across industries. - Translate large volumes of online conversations into clear insights, trends, and strategic recommendations. - Deliver periodic and real-time reports including sentiment analysis, narrative tracking, influencer mapping, and emerging issues. 3. Reputation & Crisis Intelligence - Monitor and flag potential reputation risks or crisis triggers in real time. - Support crisis communication and war-room environments with data-driven intelligence. - Track brand perception, media narratives, and competitor activity. 4. Revenue & Business Growth - Own revenue targets for the Social Listening unit. - Identify opportunities to upsell listening and insights programs to existing clients. - Support business development through pitches and proposals. 5. Team Building & Leadership - Hire, train, and manage a team of social listening analysts and specialists. - Build a high-performing insights team with strong analytical and storytelling capabilities. - Ensure quality control across all reports and deliverables. 6. Tools & Technology - Manage and optimize social listening tools and platforms (e.g., Brandwatch, Meltwater, Talkwalker, Sprinklr, etc.). - Build dashboards and automated reporting structures where possible. - Continuously explore new technologies and AI-driven analytics capabilities. Key Skills & Qualifications - 8-10 years of experience in social listening, digital insights, or reputation analytics. - Strong experience with leading social listening tools and data analysis platforms. - Ability to convert data into clear insights and compelling narratives. - Client management and presentation skills are a plus.