Job Title

Account Based Marketing Executive Remote (India) · Full-time Before you apply — one thing to knowThis role requires you to present on video calls and record personalised video messages as a core part of the job. As part of the application process we will ask you to record a short Loom video. If that is not something you are comfortable with, this role is likely not the right fit. If it is something you do naturally and confidently, read on.About the opportunityWe are building a product intelligence platform for the home furnishings industry — a category that has never had one. The manufacturing foundation behind it is real, established, and not replicable. We are now building the commercial team that takes it to market.This is a rare kind of early hire. The architecture is designed, the model is validated, and the work now is to build the pipeline that takes it to scale. You would be one of the first two commercial hires — which means your fingerprints are on how this platform goes to market. The campaigns you run, the conversations you open, and the feedback you bring back will directly shape how we operate. If this grows the way we are building it to grow, this role grows into something significant.We are hiring two Business Development Executives. Both roles are identical in profile and expectations. When you join we will agree together which side of the business you focus on. The decision is made based on where your strengths and interests fit best.The roleThis is a pipeline building role, not a closing role. The founders identify targets and close deals. Your job is everything in between — executing outreach campaigns, keeping the pipeline full and accurate, presenting on early-stage calls, and making sure every conversation that reaches the founders is well-prepared and ready to close.AI does the research and writes the first draft of everything. Your job is to validate every output, make it specific and human, and release it at the right moment. Nothing goes out without your review. If you have ever wished you had a brilliant research assistant who never sleeps, this is what working with AI in a commercial role actually feels like when it is done well.What you will doYou will not be handed a territory and told to hit a number. You will be building something — a commercial system that does not exist yet, for a platform that is genuinely new. Here is what that looks like in practice.Run outreach campaigns end to end Take targets and build personalised, multi-touch campaigns around them. The right message, to the right person, at the right moment. Every channel in the mix — email, LinkedIn, personalised video, handwritten notes, physical mailers — deployed at the right stage for each account. You own the campaign from first touch to booked conversation.Work with AI, not behind it AI drafts the outreach, scripts, and campaign content. You review everything critically, make it specific and worth reading, and approve it before it goes out. The output quality is yours, not the AI's. This is genuinely one of the most interesting parts of the role — you will be working with AI in a way that most commercial teams have not figured out yet.Present on camera Record personalised video messages as part of your outreach — messages that make the person watching feel like the video was made specifically for them, because it was. Run early-stage discovery calls and initial presentations. Qualify the opportunity and book the close conversation with the founders.Keep the pipeline honest Write a complete briefing note before every founders' close call. Log every interaction in the CRM the same day. The pipeline the founders see on Monday morning should reflect reality exactly. When it does, good things happen quickly.Build the brand in the market Produce LinkedIn content from weekly voice notes. Write bi-weekly newsletter editions. Identify new target accounts from market signals — job postings, funding announcements, leadership changes, content engagement. You are not just building a pipeline — you are helping build a market presence from scratch.What we need from you3–4 years in a B2B outbound, inside sales, or business development role. Experience running multi-touch campaigns across multiple channels — not just email sequences.Natural on camera. You record video messages regularly as part of your outreach. You present on Zoom with senior people confidently and without a script.Strong written English. You write outreach that reads like a person wrote it. You can adapt your writing style to match someone else's voice.Organised and CRM-first. Every interaction logged same day. The pipeline is always accurate and current.Comfortable working with AI tools. You review AI output critically, edit specifically, and never pass through a draft you have not genuinely improved.Nice to haveFamiliarity with home furnishings, interior design, or product development. Experience producing thought leadership content for a senior executive. Experience with Clay, HubSpot, LinkedIn Sales Navigator, or similar outreach tooling.What this is notThis is not a closing role. The founders close. If closing is what drives you, this is the wrong role.This is not a volume game. We run deep, personalised campaigns into a focused set of high-value accounts. Someone who measures success by emails sent per day will be frustrated here.This is not a role for someone who improvises around process. The campaign system is deliberate. Your job is to execute it with precision and flag when it needs to change.How we hireWe keep the process short and respect your time. After you apply and answer the screening questions, we will send you a short brief — two things to share with us before we get on a call. Both are quick. One of them is a short Loom video. Candidates who are comfortable on camera find it takes less than 20 minutes. It is the most important signal we look for.