Job Title

ASSISTANT MANAGER / SENIOR EXECUTIVE – SOCIAL MEDIA (PERFORMANCE & GROWTH)At Cybertot, we are hiring for an Assistant Manager / Senior Executive – Social Media (Performance & Growth). This role sits at the intersection of content, paid media, and platform execution—where the primary goal is simple: drive customer acquisition and engagement through high-performing social channels. Core responsibilities:Performance Marketing Execution – Plan, launch, and optimise campaigns across Meta (Facebook/Instagram), Google, YouTube, and LinkedIn with a clear focus on customer acquisition and ROAS.Campaign Management – Own end-to-end execution: audience targeting, budget allocation, A/B testing, creatives deployment, and daily optimisation.Targeting & Funnels – Build and refine audience segments (interest, behavioural, lookalikes, retargeting) to improve conversion efficiency across funnels.Creative Deployment – Work closely with the Creative team to continuously test and scale winning creatives (hooks, formats, messaging).Platform Operations – Manage ad dashboards, pixels, tracking, and ensure campaigns are running smoothly across platforms.Engagement & DMs – Actively manage inbound queries, comments, and DMs across platforms—turning interest into conversion and improving response time.Performance Tracking – Monitor and report on key metrics: CAC, ROAS, CTR, CVR, engagement rates, and funnel drop-offs.Insight Generation – Translate campaign data into actionable insights—what’s working, what’s not, and what to scale or kill.Experimentation Velocity – Run rapid experiments across creatives, audiences, and messaging to continuously improve performance. The ideal candidate:2–5 years of hands-on experience in performance marketing / paid social / growth roles.Strong experience managing campaigns on Meta Ads, Google Ads, and YouTube (LinkedIn is a plus).Deep understanding of CAC, ROAS, targeting, and funnel optimisation.Comfortable working with ad managers, analytics dashboards, and tracking tools.Has executed A/B tests across creatives, audiences, and landing pages.Is highly execution-driven, detail-oriented, and comfortable managing daily campaign operations.Can move fast, iterate quickly, and operate in a high-ownership startup environment.Experience in consumer tech, D2C, or app growth is a strong plus. How to apply:Please send an email to withCampaigns you’ve managed (with metrics if possible) Platforms you’ve worked on Examples of performance improvements you’ve driven Shortlisted candidates will be contacted for a discussion. About CybertotCybertot is on a mission to make childhood safer in a world that's constantly online. We build smart, intuitive tools that help parents protect their kids’ digital lives—without fear, noise, or complexity. We’re a fast-moving, impact-driven team where ownership isn’t a buzzword; it’s how we operate.If you enjoy owning numbers, scaling campaigns, and turning insights into growth—you’ll feel right at home at Cybertot.Join us in building a safer world for millions of children.