Job Title

We’re Hiring : Senior Paid Media ManagerLocation: Noida (In-office)About The Cinnamon Kitchen (TCK)At The Cinnamon Kitchen, we are redefining snacking with plant-based, organic, and gluten-free foods—from spreads and cookies to cakes and breads. Every product is thoughtfully crafted without preservatives, enriched with nutrients, and designed to support healthier everyday choices.We operate across D2C, quick commerce, and marketplaces, combining clean-label products with a strong focus on brand, performance, and long-term customer value.Key ResponsibilitiesPaid Media OwnershipOwn end-to-end paid performance across:Meta Ads (primary channel)Google Ads (secondary channel)Manage campaign setup, optimisation, and scalingOwn budget pacing and allocation decisionsPerformance Decision-MakingBalance growth and efficiency based on business contextDecide when to scale spend, pull back, or reallocate budgetsEvaluate performance beyond ROAS, including:CACContribution marginLTVCreative and Media CollaborationWork closely with the Performance Creative StrategistAlign on creative testing roadmaps, scaling logic, and fatigue managementTreat creative as a core performance lever, not an afterthoughtReporting and Attribution UnderstandingMaintain accurate, transparent, and decision-oriented reportingUnderstand attribution overlap across Meta, Google, and retention channelsCommunicate performance drivers, risks, and trade-offs clearly to leadershipRetention and Audience InsightsAnalyse repeat purchase behaviour, audience quality, and cohort performanceIdentify funnel drop-offs and efficiency gapsSupport lifecycle and retention strategy through data-backed insightsIdeal Candidate ProfileIndustry Experience (Strong Preference)D2C brandsConsumer, food, FMCG or WellnessExperience managing significant monthly ad spendsBackground and Skills5–8 years of hands-on performance marketing experienceStrong Meta Ads expertise (non-negotiable)Working knowledge of Google AdsExperience in fast-paced, scale-up environmentsComfortable operating without agency buffersYou Are Someone WhoRemains calm under pressure and during performance volatilityCan explain why performance changed, not just what changedUnderstands creative as a growth leverIs comfortable owning outcomes and accountabilityThinks in terms of business impact, not just platform metricsWhy Join The Cinnamon KitchenHigh-ownership, high-impact roleDirect influence on growth and profitabilityOpportunity to build and scale in-house paid media systemsWork closely with leadership and cross-functional teamsBe part of a fast-growing consumer brandTo ApplySend your resume to Subject line: Senior Paid Media Manager – Your Name