Job Title

Marketing LeadDelhi-NCR | Work from Office | 6 DaysCTC: ₹12–15 LPA | Reports to: Co-Founder | 2 Direct ReportsABOUT PLAYALLPlayAll Sports is a Sports Technology and Infrastructure company serving 65,000+ customers every month across 30+ sports complexes in 10+ cities. Our corporate clients include Google, Microsoft, Amazon, PwC, KPMG, and American Express. We build, brand, and operate world-class sports infrastructure inside schools, communities, and institutions — and we're scaling fast toward 100 centres.OPPORTUNITYWe're hiring our first dedicated marketing leader. You won't inherit a playbook — you'll write it. You'll own PlayAll's entire demand engine: running and optimizing ad campaigns hands-on, designing on-ground activations, building CRM journeys, and delivering venue occupancy targets. You'll report directly to the Co-Founder, lead a team of two, and see the impact of your work in real-time — every filled venue, every sold-out event, every returning customer.As we scale from 30 to 100+ centres over the next 3 years, this role grows into a full marketing leadership function with a larger team, expanded budget, and a seat at the strategy table.WHAT YOU'LL OWNPerformance Marketing — Hands-OnRun, monitor, and optimize Meta Ads and Google Ads campaigns yourself — this is not an oversight role, you're in the ad accounts dailyOwn CAC, ROAS, and cost-per-booking metrics across all venuesCollaborate with the agency on strategy and creative briefs, but you hold the keys to the ad accountsAnalyse campaign data weekly and reallocate budgets based on what's workingDemand Generation & On-Ground ActivationsDesign and execute weekly/monthly activations — sports clinics, female-only sessions, pickup games, weekend leagues, community tournamentsWork with Ops on shoulder-hour strategies, dynamic pricing, and promosCRM & RetentionBuild smart journeys — first booking → second, renewals, win-backs, referralsRun targeted WhatsApp, SMS, and email campaigns that actually convertCustomer Experience OversightGuide your Customer Success Executive to hit SLA targets (first response, resolution time)Close feedback loops and eliminate recurring issuesBrand & Creative DirectionSet the visual direction and brief your Graphic Designer on all creatives — social posts, ad banners, event collateral, venue brandingEnsure brand consistency across all touchpointsYOU SHOULD APPLY IFYou have 4–6 years in consumer/performance marketing with real hands-on ad management experience (Meta Ads Manager, Google Ads)You're comfortable being in the ad accounts daily — setting up campaigns, tweaking audiences, adjusting bids, reading the dataYou've managed people and know how to get the best out of a small teamYou understand the full funnel — awareness to conversion to retention — and have built CRM journeys that moved the needleYou've worked with or managed agencies and know how to hold them accountableYou've done on-ground activation, not just digital — events, partnerships, community buildingYou communicate confidently in both Hindi and English, written and spokenYou're comfortable with field work, weekend events, and startup paceYOU'LL STAND OUT IFYou've worked in sports, fitness, or lifestyle and understand the passion-driven consumerYou've run hyperlocal community campaigns or grassroots activationsYou play a sport, coach one, or simply live the gameYou've built or managed no-code landing pages for campaignsWHY PLAYALL?Ownership from Day 1 — direct access to the co-founder; your ideas get heard, actioned, and creditedVisible impact — 65,000+ monthly customers and 30+ centres; you'll move real numbersGrowth trajectory — as we scale to 100+ centres, so does your role, team, and budgetSport meets tech — work at the intersection of community, sport, and technologyResults-driven culture — what you deliver matters more than hours you clockPlayAllPlayAll - For the Sport in YouPlay in world-class sports infrastructure. Book premium badminton, pickleball, futsal, and cricket venues across 10+ cities in India.