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Join the Squad: Head – Content TeamLocation: Bangalore | Designation: Associate Director | Reports to: Group CEOPackage : 45-50LPANon-Negotiable Traits:New-age mindset - understands how content is consumed todayStrong creative POV with execution depthBias for action and experimentationHigh ownership and accountabilityComfort with ambiguity and fast iterationDeep love for sport, movement, and cultureAbout The Company:Building India’s most integrated sportswear ecosystem across:Manufacturing – through Mochiko, India’s largest sports footwear manufacturer, producing for global brands such as Adidas, Puma, and Skechers.Consumer Brands – Distribution of Lotto in India, Australia & South Africa, along with launch of more brands in India.Retail – through Sports Yard and other multi-brand concepts, a growing multi-brand sportswear retail outlet concept.Rapidly scaling to become India’s leading homegrown sportswear group, combining world-class manufacturing with strong brand and retail presence.Role Overview:The Head of Content will be the custodian of our stories, voice, and cultural expression. This role is not about campaigns in isolation — it is about building a living, breathing content engine that runs every day across brands, platforms, and communities.This leader will build and run an in-house content studio, drive end-to-end content creation (film, digital, social, editorial), and shape how its brands show up in sport, culture, and everyday life.This is a new-age creative leadership role — equal parts storyteller, builder, editor, and cultural translator.Key Objectives:• Build continuous, high-quality storytelling across all brands • Establish a strong in-house content studio with speed, originality, and craft • Make brands culturally visible, talked about, and relevant • Ensure content is ownable, not generic — deeply rooted in sport, performance, and youth cultureKey Responsibilities:1. Content Vision & Creative Leadership• Define and own the content vision, tone, and narrative architecture for its brands • Move the organization from campaign-led thinking to always-on storytelling • Ensure every piece of content has a point of view, emotion, and cultural relevance • Act as the final creative gatekeeper - ensuring consistency, quality, and originality2. Storytelling Across Platforms• Lead creation of content across:Social (short-form, long-form, reels, stories)Athlete stories & community contentProduct storytelling (performance + lifestyle)• Understand platform nuances while maintaining brand coherence • Ensure storytelling feels human, authentic, and sport-first3. Sports, Culture & Community Lens• Build stories rooted in sport, performance, subcultures, and real communities • Translate athlete journeys, grassroots stories, and everyday sport into compelling narratives • Stay deeply plugged into youth culture, digital behavior, and content trends • Focus on credibility and relevance4. Collaboration with Brand & Business Teams• Work closely with Brand Heads, Marketing, Retail, and Performance teams • Translate brand strategy into compelling content narratives • Support product launches, retail storytelling, athlete partnerships, and community initiatives • Ensure content drives brand love, consideration, and cultural momentum — not just views5. Team Leadership & Talent Development• Build and lead a multi-disciplinary content team:WritersVideographers & editorsDesignersContent strategists & producers• Set creative standards and mentor next-gen creators • Foster a culture of high ownership, curiosity, and creative bravery • Drive collaboration across Brand, Marketing, Social, Retail, and Product teamsIdeal Background & Experience • 8+ years in content, creative direction, or brand storytelling • Proven experience building content for sports, performance, or youth-culture brands • Experience setting up or leading in-house creative/content teams • Hands-on background in video, storytelling, or editorial & not just managing agencies • Exposure to video-first, social-native content environmentsIf the JD alligns your work & would be interested for the role share your Updated CV, Current CTC Expected CTC, Portfolio link & Notice Period at