Who We Are: Aumraa is reimagining how modern Indians and the global diaspora engage with faith by blending ancient wisdom with modern life. We’re building a mobile-first faith-tech companion that brings together daily rituals, spiritual guidance, authentic sacred products, and a vibrant community — all in one seamless experience.Please Read Before Applying:This is a 6-day, in-office role (Saturday as alternate remote working) within an early-stage startup / founding team environment. It is meant for people who are genuinely excited by ownership, speed, and building from scratch. If you are not comfortable with a 6-day work week, or are looking for a more structured setup, please do not apply.Why Aumraa is differentDesign your own playground: Titles are clay, not ceilings. You can grow from Visual Designer → Product Design Lead → Head of Design.Culture over bureaucracy: No red tape. Good ideas ship fast. Great ideas become systems.Tech × Tradition: Where ancient symbolism meets modern UI, AI, and culture.Category creation > category hopping: Help shape how faith looks, feels, and works on the internet.AI-native creativity: We don’t see AI as a creative multiplier for sharper concepts, faster iterations, richer visual storytelling, and modern content production.What You’ll Actually DoDesign Across Aumraa’s Visual Universe (Brand & Digital) – ~35%Design high-quality creatives for social media, website, emailers, ads, banners, and campaigns.Create campaign visual identities for launches, festivals, and rituals (key visuals, post sets, story sequences).Design e-commerce creatives: product hero images, category banners, offer graphics, listing thumbnails.Create and iterate ad creatives based on performance data and feedback from the growth team.Develop moodboards and concept routes for key campaigns, new product lines, and seasonal drops.Build and maintain brand systems: typography, colour palettes, icon styles, grids, and reusable templates.Ensure strong visual consistency across all digital touchpoints (web, app visuals, marketing)Packaging & Print Design – ~35%Conceptualise and design product packaging, from idea to print-ready files.Create cohesive design systems where packaging, social, and campaigns feel like one visual family.Design labels, boxes, sleeves, inserts, stickers, and print collateral aligned with brand guidelines.Collaborate with vendors on dielines, finishes, and print specs to ensure final output matches intent.AI-Enabled Creative Workflows – ~25%Use AI tools thoughtfully for concept generation, visual exploration, photo generation, campaign route development, animation ideation, and short video creation.Build faster first-draft directions for campaigns, packaging explorations, social posts, and performance creatives using AI-assisted workflows.Experiment with AI for product background creation, styling mockups, visual compositions, ad variations, storyboarding, and lightweight motion concepts.Create basic motion assets, short-form videos, launch teasers, reels, animated story sequences, and lightweight visual effects for digital campaigns.Creative Ops & Cross-Functional Collab – ~5%Help build and maintain brand guidelines (logo usage, colour system, type scales, imagery style, iconography).Document design rules and templates so that social, packaging, and web outputs stay aligned as the brand scales.Collaborate with content and social teams to make integrated campaigns that feel like one voice.Work in rhythm with the content calendar so that every festival drop, ritual, or launch feels visually synced.Stay updated on design and D2C trends, especially in spiritual, wellness, and lifestyle brands.
Job Title
Visual Designer (Brand, Packaging & AI Media)