Job Title: CDP Audience SpecialistLocation: Pune (Remote)Company: Augment-ixAbout UsAt Augment-ix, we believe in the power of technology and data coupled with human expertise to shape a brighter future while driving immediate results. Our tagline, “Augmenting futures, empowering today,” reflects our commitment to providing solutions that not only address your current needs but also set the stage for long-term success. As a versatile service provider, we empower businesses through cutting-edge technology, data-driven strategies, and expert consultancy.About the JobAs a CDP Segmentation Specialist, you will be a technical anchor on our Marketing Execution team. You will leverage deep data fluency and platform expertise to build, QA, and maintain critical audience segments for targeting and activation. A critical component of this role is bridging the gap between business goals and technical execution, ensuring data integrity and seamless audience handoffs.Key ResponsibilitiesCustomer Data Platform (CDP) Segmentation: Build, QA, and maintain audience segments for targeted campaign activation.Requirements to Build Translation: Translate business goals into clear, actionable segment rules, including inclusions and exclusions. Document logic thoroughly and align stakeholders on audience definitions.Data Orchestration & Troubleshooting: Work with complex customer data concepts, including attributes, events/behaviors, and consent/eligibility. Validate data inputs and outputs, and proactively troubleshoot any mismatches.Operational Rigor: Enforce strict versioning and documentation standards. Maintain awareness of data refresh cadences and generate handoff-ready segment summaries for recruiters and partners.QualificationsEducation: Bachelor’s degree in Computer Science, Information Systems, or a related field.Experience & Technical Skills: Proven track record of building complex audiences and managing segmentation within a Customer Data Platform (CDP).Data Fluency: Deep comfort level navigating customer data architectures, validating outputs, and managing consent/eligibility rules.Analytical Skills: Strong problem-solving abilities with the capacity to design and translate complex decision logic.Communication: Excellent skills to collaborate with cross-functional teams and document technical/functional best practices.BenefitsCompetitive Salary: Best in the industry package.Health Insurance: Comprehensive coverage for you and your family.Flexible Work: Fully remote options and flexible working hours.Career Development: Continuous learning and professional growth opportunities.How to ApplyInterested candidates can apply by sending their resume and a cover letter to with the subject line /"CDP Audience Specialist/".
Job Title
CDP Audience Specialist