Job Title

SFMC Personalization, CRM & AI-Driven Engagement SpecialistIndustry: Consulting / Digital Transformation / MartechJob SummaryWe are looking for a Salesforce Marketing Cloud (SFMC) specialist with strong expertise in CRM, Customer Data Platforms (CDP), personalization, and AI-driven engagement to support client transformation programs.This role will focus on designing and optimizing data-driven customer engagement ecosystems leveraging SFMC capabilities (Email Studio, Journey Builder, Interaction Studio/Personalization, Data Cloud), ensuring seamless orchestration across channels and lifecycle stages.Key ResponsibilitiesAssess client maturity across SFMC, CRM, CDP (Data Cloud), and personalization capabilitiesEvaluate SFMC architecture, data model, integrations, and campaign orchestration effectivenessAnalyze customer data flows and define unified profiles, segmentation, and data activation strategiesDesign and optimize omnichannel journeys and real-time personalization using SFMC toolsDrive AI-enabled marketing use cases leveraging Einstein and predictive engagement modelsDevelop Martech transformation roadmaps, governance frameworks, and operating modelsLead client workshops, stakeholder alignment, and cross-functional collaboration across marketing, data, and techSkillsStrong hands-on expertise in Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Contact Builder) with AMPscript and SQLSolid understanding of CRM (Sales/Service Cloud) integration and CDP (Data Cloud) for unified customer profiles and data activationExperience in personalization, customer journey orchestration, and AI-driven marketing (Einstein, predictive targeting)