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JOB TITLE: Associate Manager ConsultantQUALIFICATION: MBA in MarketingEXPERIENCE: 12–15 years of experience in Brand Management / Marketing INDUSTRY: Retail / FMCG / Retail / Real EstateLOCATION: Hyderabad – Full-Time PositionWORK MODE: On-site (No Work from Home / Flexi Working Option)ROLE OVERVIEW:The Associate Manager Consultant will be responsible for leading a team, driving brand strategy, leading marketing initiatives, managing agency partners, and delivering business impact through data-driven insights. The role requires strong leadership capability, cross-functional coordination, and ownership of end-to-end brand management initiatives.KEY RESPONSIBILITIES:Strategic Planning & Brand Management● Lead development of Annual Marketing Plans aligned with business objectives ● Drive brand positioning, communication strategy, and campaign direction ● Translate consumer and market insights into actionable brand strategies ● Identify growth opportunities through category and market analysisCampaign Development & Execution● Conceptualize and oversee integrated marketing campaigns (online & offline) ● Provide strategic direction and manage external creative, advertising, and digital agencies ● Ensure timely execution of marketing initiatives within approved budgets ● Monitor campaign effectiveness and optimize based on performance metricsMarket Intelligence & Consumer Insights● Lead market research initiatives (primary & secondary) to derive actionable insights ● Conduct periodic market visits to assess on-ground realities ● Drive competition tracking and provide strategic recommendations ● Proactively monitor category trends, product launches, and innovationsStakeholder & Team Management● Act as a key liaison between management, sales teams, trade partners, and external agencies ● Build strong relationships with trade partners to gather market intelligence ● Present strategic insights and performance reports to senior management ● Lead brainstorming sessions and guide junior team membersActivations & On-Ground Marketing● Spearhead offline brand activations (malls, residential communities, parks, etc.) ● Evaluate new promotional avenues and partnerships ● Ensure seamless coordination between agencies, sales teams, and client stakeholdersData & Reporting● Own brand performance dashboards and reporting mechanisms ● Consolidate data from multiple sources and present structured insights ● Develop hypotheses around business challenges and drive solution-oriented discussionsSKILLS & COMPETENCIES:● Strong strategic thinking and business acumen ● Advanced analytical and problem-solving skills ● Proven project management and execution capability ● Excellent communication and presentation skills ● Strong stakeholder management and leadership abilities ● Ability to work in a fast-paced, target-driven environmentBEHAVIOURAL TRAITS:● Ownership mindset with high accountability ● Proactive decision-maker ● Strong leadership presence ● Collaborative and team-oriented ● Ability to influence and drive alignment across functions