Area of Responsibility :-Strategic Marketing & Brand BuildingDevelop and implement long-term marketing strategies to enhance brand positioning in gold, diamond, and luxury jewellery segments. Establish strong brand identity across domestic and export markets.Market Expansion (Domestic & Export)Identify new business opportunities, expand distribution networks, and drive growth in domestic and international markets. Manage relationships with distributors, retailers, and global clients.Product & Category MarketingCollaborate with design and production teams for new product development and launches. Plan and execute collection launches, promotions, and seasonal campaigns.Campaign Management (Digital & Offline)Lead integrated marketing campaigns including digital marketing, social media, exhibitions, print media, and PR activities. Ensure strong online presence and lead generation.Sales Alignment & Revenue GrowthWork closely with sales teams to drive revenue targets, improve customer acquisition, and enhance market penetration. Monitor campaign effectiveness and ROI.Trade Shows & ExhibitionsPlan and represent the company at overall jewellery exhibitions (e.g., IIJS, global trade fairs) to generate business leads and partnerships.Team Leadership & DevelopmentLead, mentor, and manage the marketing team. Establish KPIs, drive performance, and build a high-performance culture.Budgeting & Performance MonitoringDevelop and manage the marketing budget. Track performance metrics, analyze market trends, and optimize marketing investments for maximum ROI.Required Qualification & Skills :MBA in Marketing / Business Administration (Preferred)15+ years of experience in Marketing, preferably in Jewellery / Luxury / Retail IndustryStrong expertise in brand management and strategic marketingExperience in domestic & international (export) marketsKnowledge of gold, diamond, and gemstone jewellery industryProficiency in digital marketing, campaign management, and lead generationStrong leadership and team management skillsExcellent communication, negotiation, and stakeholder management abilitiesExperience in handling trade shows and exhibitionsInterested candidates may connect via Call/WhatsApp on 8291273386 for further details or share your CV at
Job Title
General Manager Marketing