Job Title

We are looking for a hands-on Digital Marketing Manager to drive growth across our D2C brands, with a strong focus on FMCG and consumer products. This role requires strong execution capability, ownership of revenue metrics, and a data-driven approach to scaling campaigns across performance marketing, marketplaces, and quick commerce channels.Mandatory (Read this before Applying)Candidates must send a brief note along with their application covering their experience in D2C, FMCG, or consumer brands, key targets achieved (such as revenue growth, ROAS, CAC improvements, and scale handled), and a short overview of their digital marketing expertise and platforms managed. You can apply via LinkedIn or send your CV along with these mandatory details to . Please note that applications will not be considered if this information is not provided.Key ResponsibilitiesPlan, execute, and optimize PPC campaigns across Meta Ads (with a strong focus on Instagram marketing), Google Ads (Search, Display, YouTube, Performance Max), Amazon Ads, and Amazon DSPDrive Instagram-first strategies, including paid campaigns, audience building, engagement, and conversion optimizationManage and scale marketplaces including Amazon Seller Central, Flipkart, Nykaa, and quick commerce platforms (Blinkit, Zepto, Instamart)Build and optimize full-funnel marketing strategies (TOFU–MOFU–BOFU), including retargeting and conversion-focused landing pagesImplement and manage tracking using Meta Pixel, Conversion API (CAPI), and Google Tag ManagerWork with tools such as CM360, DV360, and GA4 for campaign execution and performance trackingExecute SEO strategies (on-page, off-page, technical), keyword research, and SERP analysis using tools like SEMrush, Ahrefs, and Google Search ConsoleManage social media campaigns, creatives (formats, hooks, messaging), and scheduling tools (Hootsuite, Buffer, etc.)Run email and WhatsApp marketing campaigns, including automation and retention flowsMonitor and optimize key performance metrics: CAC, ROAS, ROI, LTV, conversionsPrepare MIS reports, dashboards, and performance insightsEnsure consistent brand messaging across all digital touchpointsRequirements4–6 years of experience in D2C, FMCG, or consumer brands (mandatory)Proven hands-on expertise in Meta Ads (especially Instagram marketing), Google Ads, Amazon Ads, and PPC campaign managementStrong experience managing Amazon Seller Central; familiarity with tools like Helium10 is a plusExperience with Amazon DSP, CM360, DV360 is preferredWorking knowledge of Meta Pixel, Conversion API (CAPI), GA4, Google Tag Manager, and CMS platforms (Shopify/WordPress)Strong understanding of performance marketing funnels, attribution, and scaling strategiesSolid knowledge of SEO and organic growth strategiesFamiliarity with social media tools and digital creative best practicesStrong analytical, problem-solving, and execution skillsBachelor’s degree in Marketing, Digital Marketing, IT, or a related field