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Job Title: PPC ExecutiveExperience: 2+ YearsIndustry Preference: Education / EdTechLocation: Vadodara, GujaratEmployment Type: Full-timeWe are looking for a performance-driven PPC Executive to manage and optimize paid marketing campaigns across platforms like Google Ads and Meta. The ideal candidate should have hands-on experience in lead generation, especially within the education sector, and a strong understanding of ROI-focused campaign strategies.Key ResponsibilitiesPlan, execute, and optimize PPC campaigns across:Google Ads (Search, Display, YouTube)Meta Ads (Facebook & Instagram)Other platforms (LinkedIn Ads, Adroll, Taboola, Outbrain, Etc)Drive high-quality lead generation for courses, admissions, and programsPerform keyword research, competitor analysis, and audience targetingMonitor campaign performance and optimize based on KPIs (CPL, CTR, ROAS, conversions)Create and test ad copies, creatives, and landing page strategiesManage budgets efficiently to maximize ROIImplement tracking using:Google Analytics (GA4)Google Tag Manager (GTM)Conversion tracking & pixelsGenerate weekly/monthly performance reports with actionable insightsCollaborate with design, content, and CRM teams for campaign successWhy Join Us?Work on high-budget, large-scale campaigns across multiple platformsExposure to end-to-end performance marketing funnel (awareness to conversion)Hands-on experience with advanced tools like GA4, GTM, and marketing automationOpportunity to experiment with A/B testing, new ad formats, and growth strategiesApplication on -