Job Title

The Programmatic Business Manager is a hard-working, analytical and dynamic digital media professional with client focus on mind. You are part of the next generation of data-driven optimization experts, making a lasting impression as we advance our programmatic activation offering. As a Business Manager, you are responsible for development of strategic programmatic recommendations for your book of business. Upon approval from the client, Programmatic Business Manager will also own development of their own campaigns across selected Demand Side Platforms. Programmatic Business Manager will also be the primary contact regarding campaign optimizations, adjustments and progression and will be the owner of programmatic communication with their respective clients. You are responsible for ensuring proper execution and service levels are provided with best-in-class collaboration across multiple teams – both internal and external.Responsibilities:Develop campaign strategy with the internal or external client teams .Evaluate the best avenues and draw conclusions that are both data and marketing driven from client campaigns on a tactical level .Create programmatic campaigns within our demand side platforms .The ideal candidate will be expected to use their own initiative to manage Programmatic campaigns across Multiple DSPs including DV360, Amazon, TTD, etc. Knowledge of 3rd party BAV partners.Provide advanced actionable insights and implement them so see campaign take shape .Monitor campaign performance, optimize, and communicate campaign traction to both internal and external clients .Communicate campaign details and objectives as necessary, including KPI expectations .Keep up with new and innovative programmatic technology trends; attend partner presentation to further programmatic knowledge.Arranging/attending training to progress you and the team’s knowledge and capability. Collaborate with internal team members. Motivating junior team members to develop their knowledge of Programmatic best practices.Analytically minded with very good attention to detail, able to identify trends in large data sets.