Job Title

This role is for a globally oriented, design-forward higher education institution with a strong legacy in education. Its undergraduate programmes span Data Science, Digital Business, Liberal Arts, Communication Design, and Law, built on an interdisciplinary, research-driven curriculum aligned with NEP 2020.Key ResponsibilitiesAdmissions FunnelOwn and drive the end-to-end admissions pipeline, from awareness and engagement to applications and final enrolments, ensuring strong conversion across each stageTrack, analyse, and optimise key conversion metrics such as lead quality, CAC, yield ratios, and cohort composition to improve overall admissions effectivenessBuild structured forecasting models and intake planning systems to enable data-driven decision-making and predictable admissions outcomesSchool & Counsellor EngagementDevelop and nurture strong relationships with school principals, counsellors, and key stakeholders across target markets to build a consistent and high-quality pipelineDesign and execute targeted outreach strategies across IB, IGCSE, CBSE, ISC, and other boards, aligned with their unique decision-making dynamicsLead and manage school visits, open houses, and counsellor engagement initiatives to strengthen institutional visibility and trustBrand & NarrativeDevelop and own a strong, globally relevant brand narrative that clearly communicates the institution’s positioning, academic strengths, and unique value propositionEnsure consistent, high-quality messaging across all touchpoints including website, presentations, social media, events, and marketing collateralTranslate complex academic offerings, interdisciplinary programmes, and outcomes into compelling, relatable stories for students and parentsCreative & CampaignsLead end-to-end campaign development, ensuring differentiated and high-impact creative output that stands apart from conventional education marketingManage external agencies, designers, and content partners, driving quality, consistency, and alignment with brand guidelines across all deliverablesTailor campaigns and messaging for different programmes and audience segments, ensuring relevance and effectiveness across channelsPerformance MarketingDrive digital acquisition across paid media, SEO, social platforms, and content funnels to generate high-quality leads and maximise conversionsMonitor performance through dashboards, analytics tools, and reporting systems, enabling continuous tracking and informed decision-makingContinuously optimise campaigns using A/B testing, funnel diagnostics, and data insights to improve efficiency and ROIStudent OutreachBuild authentic, student-centric content and social media strategies that resonate with the 16–21 age group while maintaining institutional credibilityLeverage student stories, outcomes, and real experiences to create trust and engagement across digital and offline platformsMaintain a balance between aspiration and authenticity in all communication, ensuring relevance for both students and their parents*min 10-15 years exp required for this role