Job Title

Role Overview:We are looking for a Performance Marketing Associate (open to 2+ years of experience) with strong hands-on expertise in app marketing to lead our paid digital growth engine. You will own end-to-end campaign strategy and execution — from Google App Campaigns and Meta to affiliates and programmatic — with a sharp focus on ROI, data, and scalable acquisition.What We Expect from You: Develop and execute performance marketing strategies to drive user acquisition, awareness, traffic, leads, and conversions across digital channels. Manage campaigns on Google Ads (including App Marketing), Meta (Facebook/Instagram), affiliates, partnerships, programmatic ads, and more—handling both acquisition and remarketing. Optimize budgets for maximum ROI, focusing on cost-efficient scaling of acquisition and engagement goals. Partner with data science, product, engineering, and business teams to enhance channel performance and integrate marketing insights. Run continuous A/B tests, audience segmentation, bidding optimizations, and ad placements to refine campaigns. Identify and test emerging performance channels to diversify growth efforts. Track, analyze, and report on campaign KPIs; build and maintain dashboards at channel, cohort, or campaign levels. Collaborate with design and content teams to create high-performing ad creatives that resonate with our fintech audience. Must-Haves: 2+ years in performance marketing, with hands-on expertise in App Marketing, Google/Meta Ads, affiliates, MMPs (e.g., Appsflyer), analytics, and customer journey optimization. Proven track record scaling growth in fintech, e-commerce, or high-volume digital environments. Strong analytical mindset with proficiency in data-driven decision-making, ROI measurement, and tools like Google Analytics, Excel, or BI platforms. Excellent collaboration skills to work with cross-functional teams (Marketing, Product, Analytics, Tech). Creative problem-solver who thrives managing multiple campaigns in a fast-paced startup. Ability to handle high-stakes budgets and deliver measurable results. Nice-to-Haves Experience in fintech/lending user acquisition. Familiarity with SEO/SEM, influencer partnerships, or retention marketing. Advanced skills in automation tools or scripting for campaign management