Job Title

MCAE Senior Developer (Marketing Automation)Role Overview (4–8 Years’ Experience)Work Model HybridWork Location: Bangalore (1st preference), Hyderabad (2nd), Pune (3rd)JD-Senior-level expert in Salesforce Marketing Cloud Account Engagement (MCAE / Pardot)Focus on campaign automation, lifecycle journeys, and marketing orchestration frameworksDesigns scalable Engagement Studio journeys, segmentation strategies, and automation frameworksWorks closely with Salesforce Data Cloud for audience activationDrives campaign optimization, automation maturity, and data-driven marketing executionKey ResponsibilitiesCampaign Configuration & Marketing AutomationConfigure and manage:oMCAE campaignsoEngagement Studio journeysoAutomation workflowsDesign and implement:oLead nurturing journeysoLifecycle marketing programsoAutomation frameworksConfigure:oAutomation rulesoDynamic listsoSegmentation logicoSuppression listsoCampaign triggersMaintain:oCampaign hierarchiesoFolder structuresoReusable templatesJourney Optimization & Campaign PerformanceAnalyze and optimize:oJourney logicoBranching conditionsoCampaign timingImprove:oSegmentation strategiesoLifecycle programsoTargeting logicIdentify opportunities to:oIncrease engagement ratesoImprove campaign performanceoEnhance automation efficiencyData Cloud Integration & Audience ActivationCollaborate with Data Cloud teams for:oAudience activation from Data360Ensure alignment between:oData Cloud segmentsoMCAE dynamic listsoAutomation workflowsValidate:oAudience targeting accuracyoSegment-to-campaign activationTechnical Platform ConfigurationConfigure:oScoring modelsoGrading frameworksoLifecycle automation rulesSupport:oForm handlersoLanding pagesoCampaign assetsMonitor and troubleshoot:oAutomation issuesoSegmentation errorsoCampaign failuresEmail Deliverability & Campaign GovernanceEnsure best practices for:oIP warming & sender reputationoSuppression managementoBounce handlingEnforce:oNaming conventionsoCampaign governance standardsoArchitecture guidelinesStrategic Thinking & Continuous ImprovementRecommend improvements in:oAutomation frameworksoSegmentation strategiesoJourney design patternsEnhance:oCampaign structuresoEngagement workflowsCollaborate with:oMarketing teamsoArchitecture teamsDrive marketing automation maturity and platform utilizationRequired Skills & QualificationsMarketing Automation ExpertiseStrong hands-on experience with MCAE / PardotExpertise in:oEngagement StudiooAutomation rulesoDynamic listsoCampaign structuresExperience building:oLead nurture programsoLifecycle marketing frameworksData & Audience ActivationUnderstanding of Data Cloud (Data360):oAudience segmentationoActivation workflowsExperience in:oData-driven targetingoCampaign personalizationTechnical SkillsExperience configuring:oScoring modelsoLifecycle automationoCampaign workflowsStrong understanding of:oEmail deliverabilityoIP reputationoSuppression logicAbility to:oTroubleshoot automation & segmentation issuesAnalytical & Communication SkillsStrong analytical mindset for:oCampaign performance evaluationoOptimization recommendationsAbility to collaborate with:oMarketing stakeholdersoCampaign operations teamsoTechnical teamsProactive approach with focus on continuous improvementCertifications (Required / Preferred)Required:oSalesforce Marketing Cloud Account Engagement SpecialistPreferred:oSalesforce Data Cloud ConsultantoSalesforce Marketing Cloud Administrator / Consultant