Company Description:We see ourselves as a bunch of crazy maniacs who refuse to understand /"It Can Not Happen/". People know us for building the most awesome e-bikes (electric bicycles) but, how we see it is /"We believe we are changing the world, one e-bike at a time, and playing a part in bringing India to the Global map for EVs./" The company aims to bring across top-quality eBikes which would currently cost way more in the Indian market at an affordable price utilizing its local sourcing and manufacturing capabilities.Let's talk numbers We are currently the market leader in India across the e-bike category and are just on the verge of announcing our series C. Having grown from a team of 5 to 150+ across the globe, from a small garage to offices across 15 countries and clocking in INR 300+ Cr revenue in first three years of operations. We have raised a series B from global investors. We think this is a great start to our exciting journey.We think this is a great start to our exciting journey.Come, join us, help us transform the world, mobility, and have a blast while doing it! Think you are the right fit? Feel free to apply!Experience: 2–5 YearsAbout the Role:We’re looking for a content-first thinker who loves going deep: someone who can createinsightful, high-quality long-form content and use AI as a creative multiplier, not a shortcut.If you enjoy building narratives, exploring ideas, and shipping thoughtful content spikes, thisrole is for you.Key Responsibilities:1. Long-Form Content (Primary Focus)● Own creation of:-Blogs, deep-dives, and SEO-led articles-Case studies and customer narratives● Turn insights into compelling, structured stories● Build content that drives authority, trust, and discovery2. Content Spikes & Narrative Moments● Lead content during:-Product launches-Campaigns-Cultural or category moments● Create sharp, high-impact content spikes that people want to read and share● Bring original thinking3. AI-Native Content Creation (Mandatory)● Use AI tools deeply across the workflow:-Research and idea generation-Structuring and outlining-Iteration and refinement● Build repeatable systems to produce better content faster● Constantly experiment with new AI tools and formats4. Copywriting (Secondary, but Important)● Write clean, effective copy for:-Landing pages-Emails and CRM journeys-Campaign hooks and messaging● Ensure consistency between long-form narratives and short-form copy5. Content Strategy & Distribution Thinking● Work with marketing to identify:-What to say-Why it matters-Where it should live● Repurpose long-form into multiple formats (social, snippets, scripts)What We’re Looking For:● 2–5 years of experience in content, editorial, or storytelling roles● Strong long-form writing ability (this is non-negotiable)● Clear thinking and ability to form opinions, not just summarize● Deep interest in using AI for content creation (must-have)● Ability to structure messy ideas into clear narrativesMust-Haves:● You enjoy writing long-form content (not just social media posts)● You actively use AI tools and are excited by them● You think in ideas, narratives, and angles — not just execution● You can balance depth with clarityGood to Have:● Experience in consumer tech / mobility / D2C brands● SEO understanding
Job Title
Senior Associate- Copy & Content