Job Title

2Base Technologies is at a deliberate stage of building its marketing function, and this role owns the written voice of that function end to end.We are a technology services company with over 16 years of delivery experience, working with mid-market and enterprise clients across the United States and the United Kingdom. Our work spans AI implementation, custom software development, legacy system modernisation, and operational transformation.This is a senior writing role with a specific, demanding purpose. It is not a content management role or a social media role. If that distinction is unclear from the outset, this is probably not the right fit.What This Role Exists to DoThis role does not invent the voice. It operationalises, applies, and enforces it across all written output: long-form content that earns search traffic, content written in the voice of senior leadership for professional publishing, and the quality standard for everything written that leaves this company.The audience spans technical leaders and business decision-makers at mid-market companies. Writing that works across that range, without oversimplifying for one end or losing the other, is the actual craft challenge of this role. Technically credible, commercially relevant, and written with a clear point of view. That is the standard this role is hired to meet and maintain.What You Will OwnAll long-form written content: pillar pages, blogs, playbooks, decision frameworks, and use-case libraries targeting senior decision-makers in the US and UKWritten content produced in the voice of senior leadership for professional platforms, which requires the ability to write convincingly as someone other than yourselfThe 2Base content voice, including auditing all published content to ensure it meets the company's brand standardsContent briefs written clearly enough that a junior team member can produce a first draft without needing to ask clarifying questionsThe content quality gate: nothing is published without passing through this role firstAI tool usage as a productivity layer, not as a substitute for thinkingWhat You Will Not OwnSEO keyword selection: the SEO Specialist sets this and you write within itSocial media scheduling and publishing: a separate team member owns thisVisual design of content assets: the Visual Designer owns thisDistribution strategy: the Marketing & Growth Lead decides which channels content goes toICP definition: you write for the ICP and you do not define itExperienceMinimum 3 to 5 years writing B2B content, with strong candidates typically at the 5 to 6 year markHas written content that ranked on Google, not just content that was publishedHas written in voices other than their own, for executives, founders, or senior professionalsUnderstands SEO at a working level: knows what search intent means and can write to it without being an SEO specialistHas worked with AI writing tools and knows both their value and their limitsCan show content that contributed to a measurable outcome: traffic, leads, or engagement with the right audienceBackground in technology, SaaS, or professional services strongly preferredWriting AbilityWrites with a clear point of view, not neutral summaries of other people's ideasCan explain complex technical concepts in plain language without losing technical credibilityWrites concisely with no filler, no padding, and no unnecessary qualificationCan write in different voices and make each one sound authentic, not just adjustedMindsetTreats content as a commercial tool, not a creative exerciseComfortable being edited and does not treat feedback as personal criticismGenuinely curious about AI, technology, and business operations, not faking interest to get the jobFast: this team moves at pace and cannot wait three days for a first draftWhat We Are Not Looking ForPortfolios of /"Top 10 Tips/" articles or trend summaries with no original thinkingWriters who cannot explain how any of their content performed or what it contributed toAnyone who has never written for a technical or senior business audience and considers that detail irrelevantWriters who only produce self-directed content and have never worked consistently to a briefAnyone who cannot write convincingly in a voice other than their ownCandidates who treat AI tools as the primary author and apply only light editingBenefitsA growth-driven environment with opportunities to lead, innovate, and upskill continuously.