Job Title

2Base Technologies is building its marketing function from a clear brief, and this role owns the organic search engine that sits at the centre of it.We are a technology services company with over 16 years of delivery experience, working with mid-market and enterprise clients across the United States and the United Kingdom. Our work spans AI implementation, custom software development, legacy system modernisation, and operational transformation.What This Role Exists to DoThe organic search function at 2Base is being built to generate qualified inbound pipeline from two specific markets, the US and UK, at scale. That means a large volume of high-intent pages, a technical foundation that performs, and a programmatic architecture that compounds over time. The person who fills this role designs that system and owns its results.This is a strategic and technical role. It is not an SEO support role, a blogging role with keyword research added on, or a task-execution position within a larger team. If that distinction matters to you, read on.What You Will OwnThe organic traffic strategy for the US and UK markets, including keyword targeting and the full architecture of how search drives inbound pipelineKeyword research and search intent mapping across all service lines and target audiencesThe page architecture of the website, including what pages exist, what they target, how they are structured, and how they connect through internal linkingOn-page SEO across all published pagesTechnical SEO oversight, working directly with the development team on crawlability, indexing, site speed, Core Web Vitals, and structured dataGoogle Search Console as a working instrument, including weekly review, issue resolution, and opportunity identification, not just reportingThe programmatic SEO build, including designing the framework and templates that allow the site to scale to 80 to 120+ high-intent pagesSEO briefs written clearly enough that the Content Specialist can execute without guessingLink building target approval. The outreach team identifies candidates, and you approve or reject based on defined quality standardsSEO performance reporting, including organic traffic, keyword movement, pages published, and Search Console healthWhat You Will Not OwnWriting content: you brief the Content Specialist, you do not write the pagesLink building outreach: a dedicated team member executes this, you set the standardPaid search: that is a separate roleSocial media distribution: separate channel, separate ownerContent calendar scheduling: the Marketing & Growth Lead sets distribution prioritiesExperienceMinimum 3 to 5 years in an SEO or organic growth role, with strong candidates typically at the 4 to 6 year markExperience ranking high-intent commercial pages, not just informational content. You should be able to clearly explain the differenceExperience managing technical SEO independently, not just delegating it to developersExperience building or contributing to a programmatic SEO architecture, with an understanding of scaling page production without sacrificing qualityStrong working knowledge of Google Search Console as an active tool, not a passive dashboardExperience working across US and or UK markets, with an understanding of regional search intent differencesWorking knowledge of AEO, GEO, and AIO, including how to structure content for AI-powered search surfacesAbility to write SEO briefs that a content writer can execute without needing clarificationMindsetThinks in systems, not tasks. The goal is a compounding organic engine, not a checklistComfortable with ambiguity in early-stage environments where not everything is fully definedAnalytically honest, able to diagnose what is not working and adjust direction independentlyCollaborative but not passive. Works closely with content and development teams while driving the agendaWhat We Are Not Looking ForSEO practitioners whose entire experience is informational content with no connection to commercial intent or pipelineAnyone who treats Search Console as a monthly reporting task rather than a working instrumentCandidates who cannot explain the difference between high-intent and informational keyword targeting in specific termsAnyone whose SEO process depends entirely on a tool telling them what to do nextCandidates with no exposure to US or UK search behaviour who treat all markets as equivalentBenefitsA growth-driven environment with opportunities to lead, innovate, and upskill continuously.