About the RoleWe’re looking for a Freelance Copywriter — someone who understands that ads live or die in the first 2 seconds.This role is not about storytelling for storytelling’s sake. It’s about hooks, retention, and conversion. You should be comfortable writing for scroll, not applause.What You’ll DoWrite high-impact hooks for performance ads (Reels-first)Script 15–45 sec ad videos with clear attention → retention → CTA flowAdapt the same idea across multiple ad angles (emotional, curiosity, social proof, pain-point)Write scripts for UGC-style ads, talking-heads, voiceovers, and clip-based formatsOptimize scripts for watch time, holds, and clarity, not brand fluffIterate fast based on feedback and performance signalsWhat We’re Looking For2-3 years of experience and good understanding of performance marketing (CTR, hook rate, retention)You know how to write for ads, not contentYou can write in natural Hinglish or English or any South Indian languageYou avoid generic ad language and filler linesYou think in formats + angles, not one-off scriptsThis Role Is NOT For You IfYou only write long-form stories or captionsYou prioritise aesthetics over clarityYou don’t like rewriting or iteratingYou’ve never worked with paid ads or performance teamsNice to Have (Not Mandatory)Experience writing UGC adsUnderstanding of Meta ad testing (A/B hooks, angles)Familiarity with DTC, apps, or lead-gen adsAbout FRNDFRND is redefining the way people connect by building a social platform that’s not just engaging but also safe, inclusive, and fun. We’re a rapidly growing startup with a bold mission: to transform online interactions into meaningful relationships.Why FRND?Impact at Scale: Be part of the next big wave in social connection, shaping experiences for millions across India, LATAM, and MENA.Rewarding Journey: Competitive compensation, equity options, and growth that parallels FRND’s explosive success.Learn with the Best: Collaborate directly with founders and industry pioneers, supported by stellar investors like Krafton, India Quotient, and Elevation Capital.Freedom to Thrive: Enjoy an unlimited leave policy and unparalleled ownership of your work.Product-Centric Mindset: Work in a company where products take centre stage, solving unique challenges with innovative solutions.
Job Title
Freelance Copywriter