Job Title

Job ProfileThe Performance Marketing Manager will own and execute all paid digital marketing efforts at Avanta. This includes planning, managing, and optimising campaigns across Google Ads, LinkedIn Ads, Meta Ads, as well as performance-driven email and WhatsApp campaigns.The primary objective is to generate high-quality leads, improve conversion rates, and maximise ROI on marketing spend, while working closely with internal teams.Competencies for the RolePerformance Marketing Expertise Analytical & Problem-Solving SkillsConversion Optimization Mindset Technical ProficiencyCampaign Planning & Execution Communication & CollaborationStrategic Thinking Result OrientationAdaptability & Agility Customer & Market UnderstandingAttention to Detail Self- DevelopmentPresentation Skills Decision MakingResilienceKey Responsibilities1. Campaign Strategy & Execution· Plan, launch and manage campaigns across:i. Google Ads (Search, Display, Remarketing, etc)ii. GMBiii. LinkedIn Adsiv. Meta Ads (retargeting + support campaigns)· Continuously scale high-performing campaigns and pause underperforming ones2. Lead Generation & Optimization· Drive consistent flow of qualified leads for the sales team· Optimize:i. Cost per lead (CPL)ii. Lead qualityiii. Conversion rates· Align campaigns with business priorities3. Conversion Tracking & Analytics· Set up and manage:i. Conversion tracking (forms, calls, visits)ii. Pixels and event trackingiii. UTM parameters and attribution models· Track full funnel:i. Click → Lead → Site Visit → Closure· Identify drop-offs and optimize accordingly4. Landing Page & Funnel Optimization· Improve landing page structure and messaging· Increase conversion rates· Suggest and run A/B tests (headlines, CTAs, layouts)· Ensure alignment between ad messaging and landing pages5. Retargeting & Funnel Building· Build and optimize retargeting campaigns across platforms· Create multi-step funnels:· Improve conversion from existing traffic6. Email & WhatsApp Campaign Performance· Manage performance of:i. Email marketing campaignsii. WhatsApp outreach campaigns· Define:i. Target audience segmentsii. Campaign objectivesiii. Funnel stages· Track and optimize:i. Open ratesii. Click-through ratesiii. Conversions7. Data Analytics & Reporting· Provide weekly and monthly reports covering:i. Spend vs performanceii. Leads generatediii. CPL trendsiv. Channel-wise performance· Share actionable insights and recommendations· Continuously refine strategy based on dataThe details of this role may vary according to company needs and changes - amendments may be made without notice.· Health & SafetyTo ensure that the company’s Health & Safety Policies and Procedures are adhered to and ensure that they are followed in line with the employees responsibilities.Employees are reminded that they have a legal responsibility to take reasonable care for the health and safety of themselves and others by adopting the safe working practices given to them in either written or verbal communication, such that they do not put themselves, fellow employees, clients or visitors at risk.· General ResponsibilitiesUnderstand and comply with all relevant company rules, agreements, policies and procedures.Read and comply with instructions and directions as communicated via signs, notice boards and memos.Conduct yourself, at all times, in a professional and responsible manner, promoting a good and proper image of the company.Managing the team to be challenged optimally.