Job Title

Traya is the only company in India that provides a holistic treatment for hair loss by targeting its root causes. We provide personalised plans that are prescribed by doctors with trusted ingredients. More than 2,00,000 customers are on the Traya regime and have seen desired results.Our journey began with one of our founders, Altaf, who approached a number of doctors specialising in Ayurveda and Dermatology in search of a fortified, long-lasting solution to hair loss. As we progressed, we encountered hundreds of clinical trials, scientific research papers and cracked the science behind hair loss and how it can be managed with utmost efficiency. We’re here with a vision that drives us to find the best cure for our clientele and help them live a happier and better life.Root Causes: Hair loss is complex and cannot be treated unless one addresses the root causes of hair loss. We believe that one single product cannot bring about significant results, which is why we offer holistic treatment plans that remedy your underlying root causes.Doctor Prescribed: Doctors are involved right from the start and we make sure that it stays that way. We have a medical team of doctors from each branch of science Dermatology, Ayurveda and Nutrition who work together on formulating the best hair loss treatment.Customised Plans: We strongly believe that no two cases are the same and so we’ve incorporated it into the way we treat hair loss. Our products are altered according to clientele needs and requirements.Roles & Responsibilities:We are seeking a skilled and innovative Customer Relationship Manager to lead our digital communication strategy across various platforms including WhatsApp, email, SMS and app notifications. As the Customer Engagement Manager, you will play a pivotal role in creating, optimising, and delivering engaging content to enhance customer experiences and drive brand loyalty.Responsibilities:Audience Segmentation: Utilise customer data and segmentation strategies to tailor content to different customer segments, ensuring relevant and personalised messaging.Engagement Optimization: Continuously monitor and analyze engagement metrics to refine content strategies, improve open rates, click-through rates, and overall customer interaction.Ownership of customer engagement & journey across all communication platforms (PN, SMS, WA, Email, etc.)Strategize & execute engagement journeys basis audience segmentation & business objectivesDesign, execute and measure impact (and reiterate) campaigns (Push Notifications, WhatsApp, SMS, Email, etc.) using CRM tools like Moengage, Clevertap, etc.Brand Consistency: Maintain a consistent brand tone and messaging across all digital platforms, reinforcing the brand’s identity and values.Collaboration: Work closely with cross-functional teams, including marketing, design, and product, to align content with broader business objectives and product updates.A/B Testing: Conduct A/B testing to experiment with different content approaches, subject lines, and message formats to optimise engagement.Compliance: Ensure that all content adheres to relevant industry regulations, data privacy guidelines, and best practices.Stay Current: Keep up-to-date with industry trends, emerging technologies, and customer behaviour to adapt strategies accordingly.Content Strategy: Develop and execute a comprehensive content strategy for digital communication channels, aligning with brand voice, values, and customer preferences.Knowledge on chat bot and API handlingQualifications:Experienced in moengage, clevertap or webengage for at least 2 years.Should have definitely worked on whatsapp marketingBachelor’s degree in Marketing, Communications, or a related field (Master’s preferred).3-4 years of experience in customer relationship management (CRM), or similar roleProven experience in driving customer engagement strategy, with a focus on digital communication channels.Strong understanding of customer engagement metrics and how to interpret them for actionable insightsExcellent written communication skills, with the ability to adapt content to different platforms and customer segments.Proficiency in data analysis to inform content decisions.Familiarity with customer relationship management (CRM) systems and marketing automation platforms.Creative mindset with the ability to think outside the box and drive innovation.Strong organisational skills and ability to manage multiple projects simultaneously.Knowledge of industry best practices, compliance standards, and data privacy regulations.If you’re passionate about driving customer engagement through digital mediums, we encourage you to apply. Join our team and play a key role in shaping our brand’s communication strategy across various digital platforms.