Job Title

Company DescriptionDiscovery AgriScience is advancing agriculture through innovation in soil, seeds, and genetics to create a positive impact on our planet. By digitalizing the complex interactions between plants and soil microbes, our technologies aim to enhance soil health and develop plant traits. These advancements support regeneratively produced plant ingredients that align with sustainable agricultural practices. At Discovery AgriScience, we are dedicated to transforming the future of food and farming through cutting-edge solutions. Role DescriptionWe are seeking a high-impact Marketing & Communications Manager to lead branding, storytelling, and outreach initiatives across India. This role is critical in building market presence for plant-based proteins, agri-biotech innovations, and sustainable food systems.The candidate will operate at the intersection of marketing strategy, stakeholder engagement, and ecosystem development, with a strong focus on farmer networks, institutional partnerships, and B2B commercialization pipelines. Key Responsibilities1. Strategic Marketing & Brand DevelopmentDevelop and execute India-focused marketing strategies aligned with global positioningBuild and manage brand identity across different geography and brandLead messaging for: Plant-based proteins (quinoa, pea, canola, hemp), Genomics-driven crop innovation2. Communications & Content LeadershipDevelop high-quality content for: Investor decks, Government submissions, Website and social media, Technical brochures and whitepapers, Manage digital presence (LinkedIn, website, media releases)Create storytelling narratives positioning India as a strategic production and innovation hub3. Outreach & Ecosystem Development (Core Focus)Build and manage relationships with:Farmer organizations (e.g., FPOs, cooperatives)Agricultural universities (e.g., HAU, PAU, IARI)Government bodies (state agriculture departments, APEDA, NABARD)Industry players (food processors, ingredient companies)Lead outreach programs including:Field days and farmer engagement campaignsUniversity collaborations and pilot programsB2B partnership developmentSupport contract farming expansion (quinoa, oats, specialty crops)4. Market Development & Business SupportIdentify and develop go-to-market strategies for:Quinoa and oats production programsProtein ingredient commercializationSupport lead generation and pipeline development for:Ingredient buyersExport marketsCoordinate with Canada and global teams for alignment5. Events, Trade Missions & VisibilityPlan and execute:Trade shows and exhibitionsGovernment delegations and roadshowsInvestor and partner meetingsRepresent the organization at key forums in India6. Media & Public RelationsBuild relationships with agri-media and business pressDraft press releases and thought leadership articlesPosition leadership as industry voicesKey QualificationsEducationBachelor’s or Master’s in:Marketing / CommunicationsAgribusiness / Food TechnologyBiotechnology / Life Sciences (preferred with marketing experience)Experience2–3 years in:Marketing/communications in agriculture, food, or biotechRural outreach or agri-value chain developmentStrong exposure to the Indian agricultural ecosystem is essentialCore CompetenciesStrategic storytelling and brand positioningStrong stakeholder engagement (farmers → government → corporates)Deep understanding of India agri-value chainsExcellent written and verbal communicationAbility to operate in cross-border teams (India–Canada)Entrepreneurial mindset with execution focusPreferred ExperienceExperience with:Contract farming programsProtein ingredients/food processingSustainability or climate-smart agricultureExisting network in:Haryana, Punjab, Uttrakhand, Uttar Pradesh, Andhra KPIs / Success MetricsNumber of strategic partnerships establishedFarmer network expansion (hectares / farmers onboarded)Brand visibility and media reachLead generation and conversion for B2B salesSuccessful execution of outreach programs and eventsWhy This Role MattersThis is not a conventional marketing role. It is a market-shaping position that will:Build India as a global supply hub for next-generation proteinsConnect farmers to global value chainsEnable commercialization of cutting-edge agri-biotech innovationsCompensationCompetitive salary + performance incentivesTravel and field allowancesOpportunity to grow into the Head of India Operations / Strategy roleOpportunity to get training at Canadian HQ