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Job Title: New Product Development (NPD) Manager – Food/FMCGLocation: Ludhiana, Punjab (Relocation Required)Experience: 4–8 YearsFunction: R&D / Product InnovationRole Overview:The position is focused on leading the development of new food products across natural and health-oriented categories. The role involves complete ownership of the product lifecycle—from concept development and formulation to trials, scale-up, and final commercialization.An established setup is already in place, including an in-house lab, existing product portfolio, and production capabilities. The objective is to strengthen and expand the product line through structured innovation and execution.Key Responsibilities:1. Product Development & Formulation - Lead the end-to-end development of new food products, including honey-based and value-added variants - Design and optimize formulations with a focus on taste, texture, shelf life, and scalability - Ensure consistency, quality, and feasibility for large-scale production 2. Innovation & Product Strategy - Analyze market trends, consumer preferences, and competitor products - Identify opportunities for new product categories, formats, and improvements - Contribute to expanding the overall product portfolio with differentiated offerings 3. Trials, Testing & Scale-Up - Conduct laboratory trials and pilot batches to validate formulations - Collaborate with the production team to transition products from lab scale to commercial manufacturing - Address formulation and process-related challenges during scale-up 4. Compliance & Quality - Ensure adherence to food safety and regulatory standards, including FSSAI guidelines - Maintain structured documentation for formulations, trials, and product specifications 5. Cross-Functional Collaboration - Work closely with production, quality, procurement, and marketing teams - Support packaging decisions and product positioning from a technical perspective - Align product development activities with overall business objectives Candidate Profile:- B.Tech / M.Tech in Food Technology or a related discipline - 4–8 years of experience in food/FMCG product development (NPD) - Strong hands-on experience in formulation, trials, and commercialization - Practical understanding of food safety regulations and manufacturing processes - Experience in launching products in the market will be an advantage Role Expectations:- Strong execution capability with a structured approach to product development - Ability to translate concepts into commercially viable products - Problem-solving mindset with attention to detail - Capability to work in a fast-paced, growth-oriented environment Scope of the Role:This position is centered on product creation and innovation. It does not involve responsibilities related to sales, marketing, or routine quality control functions.Why This Opportunity:- Direct involvement in expanding a growing product portfolio - Opportunity to work on end-to-end product development - High visibility within the organization and contribution to business growth - Exposure to both innovation and commercialization aspects of FMCG products Summary:This role is suited for professionals with hands-on experience in food product development who can independently drive new product initiatives from concept to market readiness.