Job Title

SOLARA is India's fastest-growing D2C kitchen and home essentials brand, making premium-quality products accessible to every Indian household. We are rapidly scaling presence across Amazon, Flipkart, Blinkit, Zepto, and Swiggy Instamart — we're building India's most trusted home essentials brand. /"Why should great products cost a fortune?/"The Role: We need a marketplace-native performance marketer who lives and breathes Amazon Seller Central, Flipkart Seller Hub, and Quick Commerce ad platforms. You'll own the entire paid strategy across our marketplace and QC channels — driving visibility, rank, and profitable revenue growth across 50+ SKUs and 10+ sub-brands.Key Responsibilities:Amazon AdvertisingOwn the full Amazon Ads stack — Sponsored Products, Sponsored Brands, Sponsored Brands Video, Sponsored Display, and DSPBuild and optimize campaigns at scale across 50+ ASINs spanning multiple categories (cookware, drinkware, kitchen appliances, cast iron)Drive BSR improvement through strategic keyword targeting, bid optimization, and daypartingManage Share of Voice on category and branded keywordsRun product launch campaigns — aggressive visibility plays to drive initial velocity and reviewsOptimize ACoS / TACoS targets by product line while balancing growth vs. profitabilityLeverage Amazon Attribution and Brand Analytics for insights on search terms, market basket, and repeat purchase behaviorFlipkart AdvertisingManage Flipkart Product Listing Ads (PLA), Product Context Ads (PCA), and Brand AdsOwn bidding strategy and budget allocation across categoriesDrive visibility during Big Billion Days, Republic Day Sale, and other Flipkart sale eventsTrack category rank, search impression share, and ad-attributed revenueCoordinate with the Flipkart account manager on promotional slots and banner placementsQuick Commerce — Blinkit, Zepto, Swiggy InstamartPlan and execute visibility campaigns on Blinkit Ads, Zepto Ads, and Swiggy Instamart ad platformsManage keyword bidding, banner placements, category page sponsorships, and promotional slotsOptimize for search rank and category page positioning on each platformWork with QC account managers to negotiate prime placement slots, co-funded promotions, and exclusive launchesTrack platform-specific metrics — impressions, click-throughs, conversion rate, cost per orderAnalytics & ReportingBuild and maintain a unified dashboard tracking performance across all 5 platforms (Amazon, FK, Blinkit, Zepto, Swiggy Instamart)Key metrics: ACoS, TACoS, BSR, Share of Voice, Ad-attributed revenue, Cost per order, ROAS by platformTrack organic rank lift driven by paid campaigns — measure the halo effectMonthly competitive analysis — monitor competitor ad spend patterns, new launches, and pricing movesMust-Have3–6 years of hands-on marketplace advertising experience — this is non-negotiableDeep expertise in Amazon Advertising (SP, SB, SBV, SD) — you should be able to audit an account in your sleepWorking experience with Flipkart Ads (PLA, PCA, Brand Ads)Hands-on experience with at least 2 of 3 Quick Commerce ad platforms — Blinkit, Zepto, Swiggy InstamartStrong understanding of ACoS, TACoS, BSR mechanics, keyword ranking, and search algorithms on marketplacesExperience managing monthly ad budgets of ₹10L+ across platformsAbility to manage 50+ SKUs across multiple categories simultaneouslySharp analytical skills — Excel/Sheets power user, comfortable building and reading dashboardsExperience with sale event planning — BBD, Great Indian Festival, Prime DayGood-to-HaveExperience in home, kitchen, appliances, or FMCG categoriesFamiliarity with Helium 10, Jungle Scout, DataHawk, Sellerboard, or similar Amazon analytics toolsExperience with Flipkart Ads Manager or Blinkit Brand Central dashboardsUnderstanding of catalog optimization — listing SEO, A+ Content, Brand Store designBasic SQL or experience with BI tools (Looker, Metabase, Google Data Studio)Experience managing a marketplace advertising agency or in-house team