Company DescriptionTrackfunnels is an innovative company specializing in marketing technology solutions, focusing on optimizing customer engagement and tracking performance. Through comprehensive tracking strategies and cutting-edge tools, Trackfunnels empowers businesses to enhance their marketing campaigns and drive measurable results. We foster a flexible and inclusive work environment where creativity and technology converge to deliver value to clients worldwide. We work with clients from US, EU, and Japan. We focus on:GA4 measurement & conversion trackingMarTech setup & integrationsMarketing & AI-driven automationsRole DescriptionThis is a role for a MarTech & Tracking Specialist. The specialist will be responsible for implementing and optimizing marketing technology tools, tracking analytics and campaign performance, and ensuring seamless data integration across platforms. Key tasks include setting up and managing tracking tools, marketing automation, collaborating with marketing teams, and ensuring data accuracy and compliance with privacy regulations.QualificationsFluent in both written & spoken EnglishExperience and interest in vibe-codingExperience in digital marketing technologies and tools such as Google Tag Manager, Google Analytics, and CRM platformsProficiency in data analysis, campaign tracking, reporting, and familiarity with key performance indicators (KPIs)Knowledge of HTML, JavaScript, or other relevant coding languages for tracking implementation is a huge plusUnderstanding of privacy regulations like GDPR and CCPA regarding data collection and usageExcellent problem-solving, communication, and collaboration skills with the ability to work in a remote and flexible environmentPrior experience in the MarTech industry is a strong advantageWhat you’ll work onI. Tracking & MeasurementImplement and debug GTM setups (web)Configure GA4 events, parameters, and conversionsHandle cross-domain and funnel trackingDiagnose discrepancies across GA4, Google Ads, CRMII. IntegrationsConnect tools like Google Ads, HubSpot, CRM systemsPass identifiers like Client ID, UTMs, GCLIDEnsure data flows reflect real business journeysIII. AutomationBuild workflows using Zapier, Make, APIsReduce manual reporting and repetitive tasksIV. DocumentationCreate clear tracking documentationMake systems understandable for non-technical teamsWhat we’re looking forCore requirements (2–3+ years preferred)Hands-on experience with Google Tag Manager, knowledge of GA4 (events, debugging, structure)Ability to debug using browser tools and network requestsWorking knowledge of JavaScript (reading and small edits)Experience working with marketing platforms (Google Ads, CRMs)BonusServer-side tracking experienceAutomation tools (Zapier, Make)Consent Mode / GDPR awarenessExperience with APIs and data mappingGrowthThis role can grow into:Owning full client implementationsDesigning tracking architecturesLeading projects end-to-endCompensation and benefitsWe offer numerous benefits that'll help you not only enhance your career but also make work enjoyable. These include things like:Attractive salary packageParticipation in various conferences & events Possibility of traveling abroad for off-sitesAccess to various tools (like coursera) for continuous learning Learning on the job: You’ll develop the mindset and skills to navigate whatever comes next. You'll have a chance to enhance your hands-on experience with hundreds of tools.Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.Dynamic working environment - chance to communicate and work alongside clients from various countries and cultural background
Job Title
MarTech & Tracking Specialist