Job Title

Job Title: Direct Response Ad CopywriterRole Overview:We’re hiring a D2C Ad Copywriter who understands one thing deeply: copy exists to drive action, not applause.This role is for someone who has hands-on experience writing high-converting ad copy for Meta & YouTube, understands hooks, hold, and scroll-stopping psychology, and can consistently produce scripts that perform at scale.You’ll be working closely with performance marketers, editors, and founders to create UGC, brand, and performance video scripts that convert.Key Responsibilities:Performance Ad Copy (Core Responsibility)Write high-converting ad copy for:Meta Ads (Facebook & Instagram)YouTube video adsCraft strong hooks (0–3 sec) that drive:High CTRAvg hook & hold rate of ~30%+Optimize copy for:Scroll-stoppingClarityEmotional pull + logical payoffVideo Ad Scripts (UGC + Brand + Performance)Write video ad scripts for:UGC-style testimonial & POV videosFounder / Doctor / Authority videos / Testimonials / Local LanguagesPerformance-driven direct response adsBrand-building narratives that still convertAdapt scripts based on:Funnel stage (TOF / MOF / BOF)Customer awareness levelsCreative Testing & IterationCreate multiple hook variations for the same offerRewrite and iterate based on:CTRHook & hold rateWatch time & conversionsCollaborate with media buyers to improve performance using data-backed insightsBrand + Performance BalanceMaintain brand tone while still writing conversion-focused copyEnsure claims, messaging, and storytelling stay aligned with brand positioningSkills & Capabilities:Proven ability to write direct response ad copyDeep understanding of:Hooks, scroll psychology, and attention economyCustomer pain points & emotional triggersStrong scripting skills for short-form video (15–60 sec)Knows the difference between:Content vs ad copyBranding vs performanceComfortable writing in conversational, UGC-friendly language, Hinglish LanguageWhat You Must Have Experience With:Meta Ads copywritingYouTube video ad scriptsUGC video scriptsBrand content + performance ad scriptsWorking with performance marketers / growth teamsExperience & Compensation:Experience: 3+ years in direct response ad copywriting (D2C preferred)Who Will Thrive in This Role:You think in hooks, retention, and conversionsYou care about CTR and watch time, not just “nice copy”You enjoy writing multiple versions and testing what worksYou understand that great ads sound like the customer’s own thoughtsNice to Have (Not Mandatory):Experience in health, wellness, beauty, or D2C brandsUnderstanding of funnel-based messagingAbility to break down why an ad worked (or didn’t)