Job Title

Job Title: Content Creator Company: Pramara Promotions Ltd Location: Mumbai Department: Marketing / Brand Experience: 2–5 Years Role Overview At Pramara Promotions Ltd, we don’t just create toys we create experiences, emotions, and stories . We’re looking for a highly creative Content Creator who can bring our toys and gifting options to life through engaging videos, compelling storytelling and trend-driven social media content. If you understand what makes content go viral and can blend playfulness with strategy this role is for you. Key Responsibilities Videography & Creative Production Conceptualize and shoot engaging videos showcasing toys in fun, imaginative ways. Create content for Instagram Reels, YouTube Shorts, product demos, and campaigns . Manage end-to-end production including lighting, props and setup. ✂️ Video Editing & Post-Production Edit high-quality videos with engaging transitions, sound effects, captions and hooks. Optimize videos for different platforms (vertical, short-form, high retention) Use trending formats, music and storytelling styles to boost engagement ✍️ Content Writing & Storytelling Write creative scripts, captions and product storytelling content Build narratives that appeal to kids, parents and gifting audiences Maintain a consistent and playful brand voice Social Media & Algorithm Expertise Stay updated with Instagram, YouTube and emerging platforms’ algorithms Plan and execute content calendars aligned with trends and campaigns Track performance metrics (reach, engagement, retention) and optimize content Pop Culture & Trend Integration Tap into viral trends, memes, and pop culture relevant to kids & young parents Adapt trends creatively into toy-based content Bring fresh, innovative ideas to keep the brand relevant and exciting Required Skills Hands-on experience in videography and editing tools (Premiere Pro, Final Cut, CapCut, etc.) Strong creative writing and storytelling ability Deep understanding of short-form video content & social media trends Ability to think from a consumer lens (kids + parents) Strong visual sense, creativity, and execution speed Good to Have Experience in toy, FMCG, kids’ brands, or D2C companies Exposure to influencer marketing / content collaborations Basic design skills (Canva, Photoshop)