Job Title

Company DescriptionPetworx is dedicated to redefining pet care by offering high-quality products and experiences for pets and their parents. Our brand, driven by a passion for animals, is committed to improving the standards of petcare in India. From nutrition to grooming, wellness, and accessories, everything we provide is designed with love and attention to what pets genuinely need. With Petworx, we're creating a lifestyle that celebrates the bond between pets and their families.Role DescriptionThis is a full-time, on-site role for a Social Media Manager based in New Delhi. The Social Media Manager will oversee the creation, implementation, and monitoring of social media strategies to promote our brand and engage our audience. Daily responsibilities include crafting and scheduling content, optimizing profiles for maximum visibility, and analyzing campaign performance. The role involves collaborating with cross-functional teams and leveraging social media platforms to foster a vibrant online presence.QualificationsProficiency in Social Media Marketing and Social Media Optimization (SMO) techniquesStrong skills in Communication and WritingExperience in developing and executing Content StrategiesFamiliarity with analytics tools and metrics to measure social media performanceCreative mindset to produce engaging and shareable contentAbility to manage multiple projects and meet deadlines effectivelyKnowledge of the petcare industry is a significant advantageBachelor’s degree in Marketing, Communications, or a related field is preferredSocial Media Manager – KRAs at PetworxBrand Awareness & Growth Drive consistent growth in followers, reach, and brand visibility across all social media platforms.Content Strategy & Execution Plan and execute engaging, pet-focused content aligned with brand positioning and marketing campaigns.Engagement & Community Building Increase engagement rate through comments, DMs, polls, and interactive content; build a strong pet parent community.Campaign Management Execute social media campaigns, product promotions, and store activations to drive traffic and sales.Influencer & Collaboration Management Identify and manage influencers, vets, and pet communities for collaborations and brand amplification.Performance Tracking & Analytics Monitor KPIs like reach, engagement, CTR, and conversions; provide monthly performance reports and insights.Content Innovation & Trend Adoption Stay updated with social media trends, reels formats, and pet industry content to keep the brand relevant and fresh.Lead Generation & Conversion Support Drive inquiries, store visits, and online engagement through strategic content and campaigns.Brand Consistency Ensure consistent tone, visual identity, and messaging across all digital platforms.Cross-functional Coordination Work closely with marketing, operations, and store teams for content creation, events, and promotions.