Role OverviewWe are looking for a data-driven and growth-focused SMO Manager who can scale our social media presence, increase engagement, and turn content into measurable business results (traffic, leads, and sales).This is not a posting job — this is a growth + optimization role.Key Responsibilities- Social Media Growth & OptimizationOptimize Instagram & Facebook profiles (bio, highlights, SEO keywords)Improve reach, engagement, and follower growthBuild and execute a content distribution strategyUse hashtags, captions, and trends strategically (not randomly)- Analytics & Performance TrackingTrack metrics: reach, engagement rate, saves, shares, CTRAnalyze what content is working vs failingGive clear weekly insights:What workedWhat didn’tWhat to change- Content Planning & CalendarPlan weekly & monthly content calendarEnsure consistency in posting (reels, stories, carousels)Align content with business goals (sales, offers, launches)- Collaboration with Content & Ads TeamGuide content creators on:What type of content to makeWhat hooks are workingWork with ads team to scale high-performing contentSuggest new angles based on data- Trend & Opportunity TrackingIdentify viral trends earlyAdapt trends into brand-specific contentMonitor competitors and industry content- Required SkillsStrong understanding of Instagram & Facebook algorithmsExperience with social media analytics tools (Meta Insights, etc.)Ability to read data and convert into actionUnderstanding of content psychology & audience behaviorBasic knowledge of reels/content formats- Good to HaveExperience with D2C brands / wellness / lifestyleUnderstanding of Meta Ads creativesBasic copywriting skills- KPIs (How we measure you)Follower growth rateEngagement rate (likes, comments, shares, saves)Reach & impressions growthContent-to-website CTRContribution to sales (indirect + direct)- Experience1–3 years preferred (or proven results)- What We Actually WantSomeone who thinks in growth, not just postingCan say: “This content failed because of THIS — fix it like THIS”Takes ownership of numbers- Not for you ifYou only schedule postsYou don’t look at dataYou can’t explain WHY something worked
Job Title
Social Media Manager